Rihanna would be well-advised to grab the nearest umbrella. Because when it rains, it sadly pours.
Find out why below…
With new album ‘ANTI’ reduced to a $0 price-point and given away for free as part of a Samsung promotion, it’s no surprise that its subsequent Platinum plaque (issued just 24 hours after release) would put its first full week of sales under ample scrutiny.
Per the ever-trustworthy outlet, here’s how next week’s releases are shaping up:
Rihanna (Westbury Road/Roc Nation) 95-105k album, 120-130k SPS
Kevin Gates (Bread Winner’s Association) 75-80k, 80-85k
Sia (RCA) 70-75k, 80-85k
Charlie Puth (Artist Partner Group) 45-50k, 60-65k
Dream Theater (Roadrunner) 23-26k, 25-27k
Tedeschi Trucks Band (Fantasy/Concord) 17-20k, 18-21k
All gags aside, we almost feel sorry for fRih.
The music industry being built on smoke and mirrors is a reality that pre-dates her arrival on the scene. However, this whole episode is playing out like a cautionary tale. Which one? The Importance of Knowing When Not To Push One’s Luck.
Why the rush to scan Platinum when that has never been a reality for the star’s hit-led albums speak less this smash-free effort? After all, most of said preceding projects have opened in the ballpark of 200k (1/5th of this Platinum she speaks of).
If indeed backed by such momentum, surely that would massage sales beyond the initial “million”?
Adele literally sold a million in her second week. And, even when positioning this fiasco in the context of recent big openers from the likes of Justin Timberlake and Beyonce, their post-debut numbers were solid (and up to 5x more than 95k).
Again, speaks to the ludicrous artificiality of the whole ‘ANTI’ roll-out.