Neither Beyonce nor Adidas are playing any games when it comes to their newly announced partnership.
Revealed to much excitement last month, the venture – which includes a relaunch of Bey’s Ivy Park imprint – is said to have been a long while in the making.
And now, per a highly placed exec at the sportswear giant, details about the colossal project are being divulged.
Full story below…
In a telling interview with Footwear News, Christine Sheeshan, senior director, brand marketing, Adidas Originals North America opened up about what the goals are.
First thing’s first, it’s confirmed that the relationship will be similar to that of Yeezy where it’s positioned as a standalone label (outside of the Adidas traditional categories).
Queen Bey will notably be setting up her own team dedicated to the venture to work alongside Adidas – with possible locations including LA and Portland, Oregon (home of Adidas North America).
Per Sheeshan, the driving forces behind the revitalised Ivy Park will be style, substance, and an overarching a message of empowerment for women, shattering cultural ceilings and much more.
Here’s exactly what she shared:
“Beyonce, we look to her to be the next [Pharrell and West]. And it’s nice to have someone from a female lens to push the brand in that space. She’ll have a whole new team. I know she has two big ambitions — one is more on the philanthropic side of things; we’ve pushed a lot into the world of girls in sports, and she aligns with that. I think that’s one of the reasons she was attracted to our brand.
“I know that she has a lot of product ambitions — she’s creating a whole new team. I’m not sure if it’ll be in Portland or L.A. She’ll live outside of Originals much like Kanye. We’re focused on barriers to creativity — we’ll even push further into those verticals.”
The insights come after it was revealed that Adidas shares rose following their Beyonce announcement.
https://www.instagram.com/p/Bv1gYGmo03d/
Exciting times!
they should ask Jay-Z…..
so remember when Tina Knowles had to slap thief Beyonce for disrespecting her she said to Tina “B**** I’m rich I don’t have to listen to YOU. r she shi tted on !mathew and never paid honors to Whitney Houston Beyonce can not sing anything like Whitney Houston in 22 years..or act…
Adidas saying a thief like Beyonce who listen to Whitney Houston as a child but told her go kiss her as like she did mathew y’all saying she like Kanye West and pharrell. Hahahahahahahahahaaaaaahahhahahaha. Adidas gonna compare her artistry to Kanye West and pharrel again hahahahahzhahzh
Stop kissing her a zzz she is not Whitney Houston
A) STFU. B) Punctuation helps others to better understand wtf you’re saying. C) Your obsession with both Beyoncé and Whitney Houston is a bit weird. D) STFU.
Beyonce os the biggest star in the world next to Adele and Taylor
You forgot Rihanna hun lmao
Stop comparing EVERYBODY to Whitney lol ?
Brown skin again Beyonce?????
Look at the pic, record company said stop bleaching your skin. Whitney Houston didn’t have to
Stop bleaching your skin thief Beyonce or catch cancer. .those pills are not healthy can cause cancer with prolonged use .. .
It’s hilarious watching the clowns clutching at speculation, misinformation and fake news. They run to the news feeds to hate on Beyoncé and say she’s bleaching her skin – but for as much time as they spend studying her they fail to notice that Beyoncé IS naturally light skinned) any photo of her from childhood proves this) and the rest is post production filters, photo editing and lights.
It’s the same as Ari and Gaga getting darker depending on the Event/shoot/era – are they using skin darkening pills and creams? It’s called bronzer and a sunbed.
It will be interesting to see what Adidas and Beyonce do with Ivy Park and I wonder if she will work as hard on the music or if her sights are set on building this brand…we will see.
This blog attracts some crazed lunatics when it comes to Beyonce. Anyway this is another achievement in happy to hear its a standalone separate from Adidas. It’s good to see woman of colour getting these opportunities her a Rihanna really paving the way.
She’s pushing 40 and can’t not her hustle. Since musically she can’t make waves like she used to.
Just so u know Rita Ora had Adidas partnership long time ago before Beyonce. So somebody is always two steps behind.
Beyonce is below Riri and Gaga’s level
Anti sold more than Homecoming
Joanne sold more than Homecoming
#14ksales
Adidas should have picked bigger and more popular artist like Adele over beyonce. Adele looks better wearing Adidas shoes than beyonce
Adele 21>>>>>>> Beyonce entire discography
BUILDING ALBUM SALES CHART
CHART DATE: 04/26/2019 (WEEK ENDING: 04/25/2019)
MARKETSHARE: UMG 34% SME 33% WMG 20% OTHER 14%STATUS: FINAL
% Change
1.BTS
MAP OF THE SOUL : PERSONA
BIGHIT/COLUMBIA 42,800-78%
2. LIZZO CUZ I LOVE YOU
ATLANTIC 26,,496–
3.THE TRYFORCE
STARBOMB21,746–
4. BILLIE EILISH
WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?
DARKROOM/INTERSCOPE18,47912%
5.ROLLING STONES
HONK
UME15,341–
6. CAGE THE ELEPHANT
SOCIAL CUES
RCA12,077–
7. UNCHURCH
CREEKER 2
REDNECK NATION11,243–
8. TECH N9NE
N9NA
STRANGE MUSIC9,433–
9. Beyonce HOMECOMING: THE LIVE ALBUM
PARKWOOD/COLUMBIA (8,843 copies)
10. LADY GAGA & BRADLEY COOPER
A STAR IS BORN (SOUNDTRACK)
INTERSCOPE8, (7756 copies)
Congrats BTS, Gaga and to our 9th placer- Beyonce
Lmaoooo damn, the bug bishh is set to flop even harder next week lmfaooooo ?? ?? ? #HomeFLOPPING #14kyonce
Lmaooooo well I hope adidas has a plan that will sell more than 14k items lmfaooooo ? ?? ? #HomeFLOPPING #14kyonce
Her people love to make thing huge before it can prove itself. Beyonce is overhyped. She should call Ciara for some
Women empow campaigns because beyonce cant sell me anything cool like some yeezys or rihannna pumas.