Diamonds are forever and so is Beyonce and JAY-Z‘s love.
The Carters celebrate their two-decade union in a seismic new campaign for Tiffany & Co.
And like most things the power pair attach their names to, the mammoth partnership is a first of its kind for the iconic jeweler.
Full story below…
Christened ABOUT LOVE, is billed as an evolution of the brand’s celebration of the world’s greatest love stories.
In a statement, Tiffany’s Executive Vice President of Product & Communications Alexandre Arnauld said:
“Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values. We are honored to have the Carters as a part of the Tiffany family.”
Marking the first time Bey and Jay have starred in a campaign together, the occasion is being given the royal treatment.
Posing against the backdrop of a never-before-seen painting by Jean-Michel Basquiat named ‘Equals Pi,’ the promotional shoot sees Queen Bey rock the legendary Tiffany’s Diamond – making the first time the famed jewel (first unearthed in 1877) has appeared in a campaign.
Set to arrive on September 2, the campaign will be paired with a music performance video unwrapped on September 15.
Directed by Emmanuel Adjei (‘Black Is King’), it sees Beyonce sing the classic song ‘Moon River’ – while JAY-Z captured the magical moment on a Super 8 camera. The song was originally rendered famous in the 1961 film ‘Breakfast at Tiffany’s.’
Additional films, helmed by acclaimed director Dikayl Rimmasch and Derek Milton, will debut later in the year.
Ever using their spotlight for good, The Carters partnership with Tiffany’s will see the jeweler pledge a $2 million commitment towards scholarship and internship programs for Historically Black Colleges and Universities (HBCUs).
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We love to see it!
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“Beyoncé and JAY-Z are the epitome of the modern love story.”
Jay z has been caught cheating on her several times.
😂
Modern live story indeed.
Voldemort back again with its negative energy because that’s all it ever has to give.
I’m jealous though, nobody loves me I hope to be like Camila and Shawn one day
Will we get to hear the full cover ? I love that song.
Epitome of cheater and enabler
Put Russell and Ciara up..
Beyonce is not hanging out with Janet Jackson Ciara is her n Russell is tapping that ass..
Tiffanys market is older white women. They’re aren’t checking for these hens.
Jay needs to tell Beyonce why he was on doja cats page n liked her picture. Doja cat we think she is a t*****. And Jay made a mistake that’s why I’m clicked. Russell Wilson would be a fool to not bang janet
Jay Z is a wannabe basquiat. Ugly funky breath self. He’s too old to be jocking a dead legends style. Beyonce got halitosis too according to Mariah Carey oooopppssss
What’s with the Rihanna “Work” single cover hair, J? And why isn’t the ‘woke’ cheated-on wife in cornrows’n braids? Her daddy said it best: she turns her light skin privilege on & off for profit. 💎s shine brightest on dark skin.
It’s actually inspired by Basquiat who Jay Z is obsessed with at his big age
Jean-Michel THEE Basquiat? Oh, it makes sense now. Come to think of it, Blue kinda looks like Basquiat. 😊
Lovely article. Keep it up. Thank you for sharing such a good article.
Two decades? They got married in 2008🤨🤔
Flavor Bey & Flavor Jay 🤳🏽💎