H&M was under fire last year after featuring an image of a young African American boy wearing a sweatshirt that read ‘Coolest Monkey in the Jungle.’ After issuing an apology and even bringing a diversity officer on board in response to the backlash that ensued then, one would think the fashion retailer would exercise a bit more wisdom, caution, and cultural sensitivity when launching campaigns featuring people of color.
We thought wrong.
Currently embroiled in yet another controversy, this time for featuring an ad with a young African American girl with a hairstyle critics are deeming as inappropriate as it is “messy” and “unkempt” (compared to the other children in the same ad campaign), last week saw H&M slammed on social media by commenters who believed the representation was intentional. The retail giant only made matters worse when it took to Twitter to defend the image (seen above).
The Friday response set in motion a wave of criticism, including calls to boycott. As of time reported, the company’s corporate officials have yet to respond to the hoop-la.
[photo source: H&M’s official web site]