As Maxis braces themselves for the release of ‘Sims 4‘, the company will find themselves forced to acknowledge Kim Kardashian‘s entry in the world of video gaming today, now that her ‘Kim Kardashian: Hollywood’ mobile phone app is now on course to pull in $200 million!
Giving fans the opportunity to go from boutique sales clerk to bankable superstar though a series of challenges set by an animated version of herself, ‘Hollywood‘ is now on course to sweep in $200 million, despite being free to download.
Since its June 25 release, Kim Kardashian: Hollywood has risen as high as second among most-downloaded free-to-play games at Apple Inc. (AAPL)’s U.S. App Store, and the well-reviewed title yesterday was third. Its success has driven shares of creator Glu Mobile Inc. (GLUU) up 42 percent.
“It might be our biggest game of the year,” Chief Executive Officer Niccolo de Masi said in an interview. “We’re not surprised. Kim is a one-of-a-kind talent with an incredibly precise fit to the game engine that we tailored but already had in the company.”
The bump in Glu Mobile’s stock, while rewarding investors, heightens pressure on the company to keep developing titles that can sustain its revenue growth. Competitors including Zynga Inc. (ZNGA) have fallen prey to a boom-bust cycle triggered by a reliance on a handful of games that fade in popularity.
Annual revenue from Kim Kardashian: Hollywood may reach $200 million, estimates Douglas Creutz, an analyst with Cowen & Co. in New York, who has the equivalent of a buy rating on Glu Mobile and expects the stock to rise to $6 in the next year.