‘Mulan’ is back on the release schedule – with a twist.
The global health crisis saw the live-action film first moved from March to August and then removed from the calendar amidst uncertainties surrounding the re-opening of theaters.
Now, new roll-out plans have been unveiled.
Disney have announced that the blockbuster will now be arriving on Disney+ on September 4th.
On a press call moments ago, Disney CEO Bob Chepak highlighted the to find new avenues of distribution during the pandemic. He said:
“We thought it was important to find alternative ways to bring [Mulan] in a timely manner
[Therefore] In the U.S., Canada, New Zealand, and number of countries, we will be offering on Disney+, the epic Mulan on a premiere access beginning Sept. 24, the price point being $29.99 in the U.S.”
It will, however, show on the big screen in regions where Disney+ is not available and theaters are re-opened en masse.
Having enjoyed ample success by moving the cinema-bound ‘Hamilton’ to Disney+, this seems like a smart move.
The premium price-point (which hasn’t been a feature of any release on the streamer since its launch) may surprise some. But when considering that the film cost a whopping $200 million, ROI is no doubt a top priority. As well as, of course, building their fast-growing subscriber base.