It’s the deal designed to take her brand to all new heights.

However, despite the fact Beyonce‘s gargantuan dealings with Pepsi Co will inadvertently shine fresh light on her philanthropic efforts, it seems not everyone is as pleased as we are for her.

Indeed, though the deal– which marks one of the biggest to be scored by an African American entertainer- will only see her serve as an ambassador for the brand, her association with them has seen her come under fire for, ‘promoting obesity’.

Details below…

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Christina Milian may not have released new music in years, but that hasn’t halted her hustle.

The ‘Dip It Low’ songstress stopped by BET’s 106 & Park yesterday, where she chatted it up with hosts Paigion and Shorty Da Prince. Hot topics included her Social Media gig on The Voice, signing with Young Money, Christmas with her and The-Dream‘s three year old daughter, her 2013 album and more.

Watch Ms. Milian in action below…

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Beyonce started this week off with a bombastic bang – thanks largely to Pepsi.

The drinks giant announced a multi-million/multi-year partnership with the superstar, which kicks off early next year to coincide with the release of 31 year old’s hotly anticipated new album.

Now, in an intriguing new interview with Billboard Biz, Pepsi – by way of Global Chief Marketing Officer Frank Cooper – outline the intricate details of their pairing with the ‘Single Ladies’ singer – one, they say, is aimed at ensuring her 5th album is “the most successful global album that she’s ever done”.

A lengthy, yet insightful read awaits after the jump…

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Though due next year, Beyonce‘s fifth studio album is already the hottest topic on the lips of many, thanks in part to her upcoming Super Bowl performance, newly announced Pepsi deal, as well as a docu-movie on HBO.

More than anything, though, it’s the secrecy surrounding the project that has anticipation boiling to fever pitch. However, bit by bit information surrounding the actual music is beginning to treacle out. Indeed, the last few weeks have seen the involvement of The-Dream, Miguel, among others confirmed.

Now, hitmaker Ne-Yo has revealed that he too is about to start cooking up material for the budding icon.

Details after the jump…

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Get excited!

After confirming Kelly Rowland, Ciara, Jordin Sparks and Miley Cyrus as acts set to perform at the event, today has seen VH1 Divas add even more talented ladies to the bill.

Talented ladies, which include the phenomenal Kelly Clarkson and the incomparable Melanie Fiona.

Details below…

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They’re beautiful, talented, and have taken the world by storm, and now- by way of the folks over at Forbes– Beyonce & her one time protege Rihanna have much to celebrate today.

For, they have been named as two of music’s highest earning contributors, earning more money than this year than mutual mentor Jay Z.

Details below…

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It’s common-knowledge that Christina Aguilera‘s ‘Lotus’ campaign has been rocked by many a speed-bump.

Indeed, its lead single ‘Your Body’ was never performed, which led to slow album sales, which ultimately resulted in more media muck being hurled at the singer.

However, it appears several positive facets to the project are beginning to emerge – one being the fact that, as of this week, ‘Your Body’ can officially be deemed a chart-topping Billboard hit.

Details below…

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As the age-old adage goes, seven is number of perfection. And oh does that seem true for Pop rebel Rihanna. For after seven tries, it appears the Bajan bombshell is set to score her first US #1 album with ‘Unapologetic’.

Details after the jump…

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Last night, Pop pretender Rihanna hit ‘Facebook HQ‘ to discuss her new project, ‘Unapologetic‘.

Celebrating her 23rd Top Ten hit on the Billboard Hot 100, 62 million likes on the social network and her ever impressive chart run, she also addressed her forthcoming duet with ‘Graffiti’ mastermind Chris Brown.

Hilarious moments from Riri and her ‘outspoken’ Navy below…

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As if Lady GaGa‘s ‘ARTPop’ album wasn’t anticipated enough.

The singer has whipped both her Little Monsters and Beyonce‘s Beyhive into a frenzy today after revealing that a sequel to their 2010 smash ‘Telephone’ is slated to feature on ‘ARTPop’.

Details after the jump…

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Fans apparently could not wait to get their sights back on NBC’s top rated reality talent show ‘The Voice’ if ratings reports are anything to go by.

Despite a small dip from its season 2 premiere ratings, the hit show still managed to top other shows in its time slot an rake in an impressive 12 million viewers!

But, with news the show plans on extending its reign into 2013 for its first Spring-showing, a certain ‘What a Girl Wants’ singer has expressed to Billboard that she wants out:

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Her team may be horrible at handling her singles, but there’s no doubt Nicki Minaj is one of Pop’s strongest competitors when it comes to pushing albums.

For, after watching it surpass sales of 1 million copies worldwide in the space of five months, the Rapper is reportedly reading the reworked version of her record breaking LP ‘Pink Friday: Roman Reloaded‘.

Details below…

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