The Weeknd is wasting no time ramping up the buzz machine for his incoming new music.
For, fresh from trumpeting news that ‘The Dawn Is Coming’ with the unleashing of a titillating trailer, the star appears on the cover of GQ Magazine.
No stranger to blazing a trail, the singer makes history as the first person to appear on the inaugural Global Issue of the publication – which, for the first time, will sport the same cover across 17 countries.
As well as posing it up in a dapper shoot lensed by Daniel Jackson, the performer opened up about “The Weeknd” character and its air of mystery, as well as comparisons to Michael Jackson, the GRAMMY drama, his next record, and more.
Head below for pics and quotes…
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