Reebok claims that a story circulating about its fall out with Beyonce is a tall tale.

Full story below…

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As far as fan bases go, few have been as impactful and creative as Nicki Minaj‘s.

For, as the Country star Lil Nas eyes a Billboard Hot 100 #1 after rising to fame on Twitter as Minaj loyalist “Nas Maraj“, a number of the rapper’s fans have risen to become influential figures in Pop culture’s digital realm.

One of the first? David Alexander, the brains behind the Youtube series ‘The Necki Menij Show’.

The series was set in a town ran by “Menij” and inhabited by her Pop peers and in many ways served as a promotional vehicle for her hit-kissed sophomore album ‘Pink Friday: Roman Reloaded’…and now offers a hilarious look into how the rapper and said peers were perceived by fans circa 2012/2013.

Ready to revisit the mania?

Watch below…

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Beyonce made waves this week when it was announced that she’s teamed with Adidas for a huge partnership; one which includes the relaunch of her Ivy Park imprint.

Fans responded with feverish excitement, as did many in the sportswear field following the success of similar themed deals with names such as Kanye West (see: Yeezy).

Perhaps most notable, though, is the positive buzz the news is generating for Adidas financially.

See what we mean below…

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Celine Dion announced that she’ll be hitting the road this Fall for the ‘Courage Tour’ – which’ll dub as her first US trek in over a decade.

Hailed as one of the greatest voices of all-time, what better way to show folk what they’re in for than to..well..show them.

And that’s exactly what the songbird did at the Los Angeles, Ace Hotel announcement event for the jaunt (which will set sail alongside a new English album later this year).

She took vocal flight with signature hit ‘My Heart Will Go On.’

Watch Dion dazzle like only she can after the jump…

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Future certainly knows how to keep busy.

For fresh from teasing another collaboration project with Drake, the turn-up king has teamed with VEVO to massage the momentum for his current album – the chart topping ‘Future Hndrxx Presents: The WIZRD.’

In an ever evolving music climate, the streaming platform is prioritizing exciting and creative ways to bring content to fans.

With a like-minded vision, the rapper joined forces VEVO to offer up original live visuals for the tracks ‘Promise U That’ and ‘Call The Coroner.’

Check out both after the jump…

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Jennifer Lopez unleashed her latest jam ‘Medicine’ on the masses earlier this week and is looking to really ignite the release with the debut of its accompanying video.

Set to premiere on Sunday night’s episode of ‘World Of Dance,’ the media maven has shared a teaser of what folk can expect from the clip – which also features French Montana. 

What are you waiting for? Peep the preview below…

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Readers of That Grape Juice know what avid music lovers we are – especially of hits past.

So, as our retrospective features ‘From the Vault’ and ‘TGJ Replay’  allow us the chance to re-spin the gems and jams of yesterday of one artist, our newest feature Chart Rewind – a variation of our current Retro Rewind assay – accedes salutes to an entire era of music history.

This week Lauryn Hill‘s ‘Ex’ marks the spot.  Join us inside:

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Iggy Azalea has hit the TV circuit in support of new single ‘Sally Walker.’

Released last month, the turn-up anthem serves as the femcee’s first offering since exiting the major label system and strutting on with her own indie imprint. It’s thus far peaked at #63 on the Billboard Hot 100.

To assist its cause, the Aussie bred beauty took to the stage on Jimmy Kimmel Live to deliver the first screened performance of the song alongside Vanjie.

Check it out below…

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Ramin Setoodeh‘s efforts to expose what really goes on backstage at ‘The View’ by way of the book ‘Ladies Who Punch’ is sending shock waves through the show’s fandom.

Today, those waves intensified after a secret recording lifted from its treasure chest of secrets was posted online.

What it captured will shock you…

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Jussie Smollett is tired of the Chicago PD’s efforts to punish him for a crime he says he didn’t commit!

Now, he is fighting back and has- by way of his lawyer- threatened to teach authorities a lesson they’ll never forget!

Read below…

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Beyonce made headlines the world over yesterday when it was announced that she’s partnered with Adidas to relaunch her Ivy Park athleisure line globally.

The unprecedented deal, which sees Queen Bey retain sole ownership of the growing imprint, was described by the singer as being “the partnership of a lifetime.”

Interestingly, the journey to the team-up had a number of twists and turns.

Dive below for details…

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Miguel‘s discography has welcomed a Spanish-language EP to its mix.

Named ‘Te Lo Dije‘, the project holds five tracks and collaborations with Kali Uchis and C. Tangana and offers fans a fresh look into the dynamic entertainer’s changing world.

I want to be able to write an entire song in Spanish, but I’m practicing my Spanish now just so I can get it. Songs in Spanish are so poetic. I think that’s one of my favorite things about Latino music, and the rhyme scheme is completely different. So I’m really nervous to do it, I don’t want it to be bad, but I’m really excited to do it.

Enjoy below…

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