Justin Bieber fans, affectionately called #Beliebers, apparently couldn’t wait to get a taste of what the Grammy winner was serving up for his long-awaited new era (kicked off by the Poo Bear-produced bop, ‘Yummy’).
The first single from one of his own studio albums since 2016’s ‘Company’ (found on the ‘Purpose’ LP), ‘Yummy’ – released January 3 – exploded on digital and streaming platforms its first full week of availability. Once believed to be a shoo-in for the Billboard Hot 100’s top spot, the Music Bible revealed a stunning upset earlier this week when it was announced relative newcomer Roddy Ricch bested Biebs for the chart’s summit (click here to read more).
The feat was all the more surprising once ‘Yummy’s first week figures were unveiled to be a handsome mix of digital downloads (71,000), streams (29.3 million), and radio impressions (50.9 million).
Despite the upset, Bieber still managed to lay claim to some victory as his #2 debut on the Hot 100 brought with it news of an impressive notch in the tally’s history books. Find out what inside:















