Lady Gaga’s partnership with LittleMonsters.com, once called a “stroke of genius” by Billboard, is now coming to abrupt end.
Backplane, the ambitious startup backed by Gaga’s manager Troy Carter, was to create and operate a social media network made specifically for her fans. With Gaga’s partnering, its valuation was determined at 40 million at its peak.
So what went wrong?
Read below to find out.















