The 2021 MTV VMAs may have boasted stage-blazing performances from the likes of Lil Nas X, Normani, Camila Cabello, Ed Sheeran, Chloe Bailey, and more (as we reported here), but their collective star power wasn’t enough to help the ailing annual ceremony drum up an increase in viewership.
Like every other award show, the VMAs was not exempt from reports of steep declines in viewership – as evidenced by the event netting its “worst ratings ever” year after year.
After dropping to 1.32 million viewers at the 2020 edition, this year marks the first time the VMAs dipped outside of septuple digits since it became officially reporting its ratings in 1994.