Weeks before another chart titan is said to surprise the world with a new LP, Kendrick Lamar has learned that his decision to drop his new LP ‘To Pimp a Butterfly’ like a generous thief in the night has paid off…big time.
Set free a week before its original release date, the album has now set a first-day streaming record on the streaming service ‘Spotify’, spun 9.6 million times worldwide in the space of a day.
Doing so has seen him snatch the record away from Michael Bolton’s ‘Christmas’ LP and earn him a reported $44,160 in a single day globally, outperforming Drake’s ‘If You’re Reading This It’s Too Late’ and Madonna’s ‘Rebel Heart’ on the platform.















