Beyonce and her team certainly know how to keep the masses talking about her. Indeed, the 29 year old’s latest shoot for her mother Tina’s ‘House of Dereon’ clothing line has been drip-fed over the course of this week – with the latest images being unveiled today.
Peep the superstar’s stunning shots for the line’s Fall 2010 campaign below, as well as a behind the scenes look at the shoot after the jump. {Spotted at PB via BW}

















43 COMMENTS
WATEVA
August 12, 2010 at 12:15 pm
Beyonce, beyonce…. Where can i start?
For starters you look fab in these photos
BUT ill need you to stop taking these misleading “high fashion”
looking Photos For you Cheap azz clothing line
Beyonce Stan
August 12, 2010 at 12:26 pm
Beyonce is fucking beautiful.. *praises beysus*
Justin
August 12, 2010 at 12:36 pm
This girl is seriously amazing.. No shade.. Ever.. lol
ERRR?!
August 12, 2010 at 1:33 pm
it’s not ‘DEREON’ this shots are for dumbass Sam (u’re my name sake by the way) it’s for ‘HOUSE OF DEREON’ as seen on the photos u dum dum – ‘DEREON’ is a different line from ‘HOUSE OF DEREON’ do ore research before posting misleading infos out! (even if its not majorly important info, its good to get it right)…
ERRR?!
August 12, 2010 at 1:34 pm
*more (not ore)
Luv-Lee
August 12, 2010 at 2:07 pm
JANET IS THE QUEEN!!!!
BEYONCELOVER1993
August 12, 2010 at 2:15 pm
AND BEYONCE IS NOT 29 either.. She is 28
EXPOSED
August 12, 2010 at 2:16 pm
CAN YOU POST THE FOTSHOPPING CREDITS NEXT TIME?? WE ALL SAW BEYAAAWNCE ON THE BEACH. SHE AINT LOOKING LIKE THAT FO SHO!! SHE’S GETTIN THICK THESE DAYS. THAT AINT HER IRL.
BEYDABESS (DA REAL ONE)
August 12, 2010 at 2:17 pm
~BEY IZ KILLIN YO FAVS SOFTLEY WIT FEARCENESS~
~KILLIN THEM SOOOFTLEY WIT FEARCENESS~
~TEARIN YO FAVS LIFE UP….. WIT HER PICS,KILLIN THEM SOFTELY~
mickjoe17
August 12, 2010 at 2:18 pm
Seriously, is there anything she can’t do?!
Dilla
August 12, 2010 at 2:22 pm
Oh God! Not another fucking picture or song praising this boring bitch. Take a fucking nap! Stans can get it!!!
Bobby from Bulgaria
August 12, 2010 at 2:23 pm
If I were a female… I would never wear these clothes… I don’t know who would…
pjayy
August 12, 2010 at 2:37 pm
LOVE HER SHE IS SO BEAUTIFUL
but sam she is 28 not 29 && the pictures were released the same day as the deréon shoot! not 2day
LAX
August 12, 2010 at 2:38 pm
THAT IS ONE OF THE NICEST DRESSES I HAVE SEEN IN HER COLLECTION WITH THE EXCEPTION OF A LONG ROYAL BLUE LONG DRESS IT WAS BEAUTIFUL. AND THE PICTURES ON THE BIKE MAKES HER LOOK LIKE A HOOKER. WHY DON’T HER SISTER EVER MODEL THEIR CLOTHES?
badd
August 12, 2010 at 2:48 pm
@ Dilla.:
Yesss !!
No hate or shade @ Beyonce
Just take a fuqing break.
She’s trying wayyy to hard to maintain
relevance..seeing that GaGa is
coming up & all.
This is nothing that we havn’t
already seen. #sitdown.
lisa
August 12, 2010 at 3:28 pm
BEYONCE NEED TO GO SIT HER OVER RATED, ENOUGH ALREADY SELF DOWN!
Commander for Kelly & Ciara
August 12, 2010 at 4:15 pm
BEYONCE when i watch u do all taht..its like watching a silent feel i love modelling and the art of it..go beyonce i enjoy you
Commander for Kelly & Ciara
August 12, 2010 at 4:16 pm
*silent film
CRAMPED
August 12, 2010 at 4:24 pm
Seen those photos already.
@BADD – why cant gaga take a f**king break instead of beyonce? She has already Two albums in two years and is talking about releasing another 2 next year.
Beyonce last album was in 2008 for God’s sake what’s the obsession of wanting her to take a break. This is her job and passion just as lady gaga and any other artist, if you and others feel like she being pushed down your throat then just ignore her, it couldnt be that hard.
And about beyonce trying to remain relevent doesnt make sense at all because beyonce is the defintion of Relevance and Power.
BENJAMIN
August 12, 2010 at 4:43 pm
I like these photos A LOT better than the Dereon.
Blasian
August 12, 2010 at 4:48 pm
badd
Beyonce take a Break you tell Lady Guy Guy to take a Break thats the Bish Passing out on stage NOT BEYONCE!
Anyway Beyonce Looks Beautiful! Something that Lady Gaga could NEVER be called lmao!
CRAMPED
August 12, 2010 at 4:58 pm
I love the dress beyonce is wearing in the first pic. It would look even more incredible on a smaller frame.
~TeAM WeeZY~
August 12, 2010 at 5:10 pm
FIERCE!
Amy
August 12, 2010 at 5:21 pm
Is it September 4the yet? Because last time I checked Beyonce was stil 28. Let Google be your friend…
TOP NOTCH DIVA
August 12, 2010 at 6:25 pm
YES BEYONCE IS LOOKING EXTRA FIERCE BUT HER CLOTHING LINE DO NOT LOOK LIKE WHAT SHE ADVERTISES!!! FRAUD.
Chile Please!
August 12, 2010 at 6:31 pm
@ Luv-Lee! YAAAAAAAAAAAAAASSSSSSSSSSSSSSSS I agree! Even though I can’t stand Beyawnce!! I give her props she for once TO ME looks nice….these pics look much better than the one’s where she’s on that motorcycle!
FUTURESTARdelux
August 12, 2010 at 6:42 pm
BABY I SWEAR IT’S DEJA VU….. #TRASH
UmYa
August 12, 2010 at 8:08 pm
Much better than the other trashy mess with tats / motor bike.
OKAY
August 12, 2010 at 8:10 pm
DEAR THATGRAPEJUICE YALL BETTER CHANGE BEYONCE AGE BEFORE I COME OVER THERE AND WHOOP YALL ASS……….SHE IS 28 NOT 29………LOL
SHIT
August 12, 2010 at 8:56 pm
I love the power of videos. I went from hating the song to thinking its OK to actually thinking its some good…
& LMAO @ Bey’s Over rated. Just where the hell is she rated any way. LOL
Try Gaga, Prince Madonna… ETC
SHIT
August 12, 2010 at 9:10 pm
Over rated???? NO Ma’am
If anything Beyonce is UNDER- Rated LMAO
True Blue
August 12, 2010 at 11:05 pm
^^You’re fucking crazy (and stupid to boot). Madonna and Prince (people that OPENED DOORS for Beyoncé) revolutionized music, and you’re calling them overrated?!?!? Madonna paved the way for most female pop stars today, and Prince is actually the underrated one, seeing as the man is a musical genius, has made some genre-bending, influential music, yet gets little props for it. Beyoncé is FAR from underrated, stop being so fucking delusional. I swear, you’re no better than the retarded Rihanna stans.
Tee
August 12, 2010 at 11:18 pm
Luv you Bey
~TeAM WeeZY~
August 12, 2010 at 11:20 pm
@True Blue PREACH! Prince is VERY underrated!
SHIT
August 12, 2010 at 11:20 pm
^^^ Arrogant maybe but Im far from Delusional. MEH #OPINIONS…
SHIT
August 12, 2010 at 11:21 pm
@True Blue
SHIT
August 12, 2010 at 11:32 pm
I think Bey has done more beautiful things musically than Prince has done or many others have done & takes bigger risks than even that of Xtina. Prince performed his version of Bey’s song ‘Suga Mama’ live & Bey Kilt Prince’s song ‘Beautiful ones’ live. NO SHADE
TheBaddestBitch
August 13, 2010 at 1:01 am
@Shit
Beyoncé is better Prince to you ?
OMFG. Please, I can’t with these delusional stans!
LMAO!!!!
Amir7
August 13, 2010 at 1:31 am
The Queen Beyonce Is Still 28 Until 9-4-2010. Beyonce is working it like only she can that’s why she’s the queen! 20 years from Now Beyonce will look like a better version of her fab Mom and she will still Reign as the queen!
Jay Deuce
August 13, 2010 at 4:27 am
Ya’ll so stupid. The bitch is 29 so what if her birthday is Sept 4th. TBH she’s really 36, but ya’ll know how much she and her family lies. Also, those clothes are hideous, I see Tina still trying.SAD! And What does GaGa have to do with Dereon? I’m a bit lost.
Jay Deuce
August 13, 2010 at 4:33 am
@Shit,
Your name says it all. You are shit, full of shit, therefore, your talk shit. Prince is a genius, and Beyonce could never be compared. She’s not even educated; she just steals other artist’s ideas. Prince and Dereon? No correlation!
data
August 13, 2010 at 11:26 am
illuminati photos for aka new world order…the new generations must wear this ” Lady Gaga and Beyonce thy working fo the sama company both illuminated
Girl BYE with that B.S.!
August 14, 2010 at 8:18 pm
That clothing line is a hot mess…. NEXT!
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