Christmas has come early for Adele
For, one year after the release of her sophomore effort ‘21′, the project continues to show no signs of slowing down- growing fresh pair of commercial legs week by week on the United World Chart.
Legs that have seen the LP surpass sales of Michael Jackson‘s ‘Thriller‘ in the UK and outsell its own first week sales following her appearance at the 2012 Grammy Awards.
Legs, which saw it surpass worldwide sales of 22 million copies worldwide this week.
Currently perched at #2 on the Billboard 200, sales of 58,368 saw the project’s sales hit the 22 million units sold mark, with combine sales of 22,017,000 copies sold.
WW sales: @OfficialAdele‘s “21” tops the 22 million mark this week. The set has sold 22,017,000 copies.
— Chart News (@chartnews) June 9, 2012
This extends Adele‘s lead as the highest selling act of the 21st century, and means ’21‘ has keeps a position in the US top ten, a place she has not left since the project dropped.
Here’s hoping Adele’s success will encourage labels to sign acts with a sincere passion for music, talented enough to front campaigns where the music and art takes centre stage.
Because, as we’re sure XL and Columbia will tell you, they’re reaping the rewards for pushing the album directly to the audience by touring before the album dropped, using the momentum garnered by ‘19′ to shine a light on her new material.
Material, wide reaching enough to win spins on a number of radio formats, beneficial for obvious reasons. Material, despite popular belief, that shifts units not because ‘people are fed up with what’s on the charts’ but because much like Adele herself, seems sincere.
But what do you think?
What do you think is driving ’21’s sales?