Since the chart disaster that was ‘Sweet 7′, (what’s left of) the Sugababes have kept a relatively low profile.
Indeed Heidi, Amelle, and Jade had seemingly bowed out of the limelight, after the mass outcry which followed their ridding the group of its last founding member Keisha Buchanan.
However, amidst reports that the trio are putting the finishing touches to their new LP, the ladies made their first collective appearance in some time at the British Soap Awards in London last week. They attended the event to support Jade’s longtime boyfriend, Ricky Norwood (“Fatboy” of Eastenders fame).
The group’s new Thundercats produced single is slated to debut soon.
One has to wonder why the group, label, or management are even bothering at this point. To date, ‘Sweet 7′ has sold a dismal 25,000 copies – which in itself should serve as an indicator of current pubic interest in this farce of a line-up. I mean, even pre-Keisha-gate, sales for the ‘Babes were not the jam (see: Catfights & Spotlights). It’s like trying to fix the Titanic. It’s still going to sink.