Ouch. In as much as there has been little buzz surrounding the album and a lukewarm reception to the singles, I still expected ol’ Mimi to pull in better numbers than this; it’s actually quite shocking. I would bet good money on the folks at Def Jam crapping their pants at this exact moment. It’s pretty much a given that her team will spin this (#1 R&B album) and her lambs will say ‘it’s where you finish, not where you start’. Yet, I challenge the lambs (who I really do love, by the way lol) to quote me 5 albums, released in recent times, which have sold such numbers first week and gone on to major success. With the album possessing little in the way of ‘quality Top 40 material, it’s not looking good for Mariah – at all.
Perhaps, with ‘E=MC2’ tanking and now this, Mariah is entering the phase many once-popular divas eventually enter – declining relevancy. The worst thing is, I feel Mariah has done this prematurely – as I very much feel she has it in her to deliver a quality album in the vein of ‘The Emancipation of Mimi’ – a near perfect compilation of soaring classic ballads and durable Top 40 smashes. IMO any suggestion that this sleeping pill of a CD (‘Memoirs’) is a patch on ‘Mimi’ or even ‘Butterfly’ (as I keep hearing folk spout) is laughable. The latter boasts a consistent sound, which saw classics such as ‘Honey’ manage to sit feasibly and believably beside songs like ‘My All’. ‘Memoirs’, to put it simply, boasts no such versatility. Rather, save for a few tracks, feels like a contrived effort to re-engage her long-suffering early fan-base, who in recent years have seen Mariah plough to career lows with the likes of ‘Touch My Body’ and ‘Obsessed’.