Lady GaGa may be renown for her own unique sense of style, but 2014 will see the entertainer pull from Versace‘s take on fashion as part of an exciting new venture she has embarked on with the brand.
After celebrating the global success of her latest album ‘ARTPOP’, this week saw GaGa announced as the face of Versace’s Spring 2014 campaign, with Mert Alas and Marcus Piggot shot snap above serving just a little of what fans can expect from the venture.
Marking the latest step made by the icon towards more ‘mainstream / mass media’ territory, the performer’s deal the Milan based company comes after she got into bed with Erling Persson‘s ‘H&M‘, who stocked its stores with copies of the aforementioned ‘POP’ in its opening week.
While it isn’t obvious to all now, it’s clear to some that GaGa is currently undergoing an authentic reinvention, seeing her morph into an act who’s far more accessible and inviting to ‘Joe Public’, while still maintaining the point of difference that sets her apart from the Katy’s and Rihanna’s of the world.
With Troy Carter now out of the picture, here’s hoping she hires a manager who understand her brand and vision as well as he did and who can secure ‘ARTPOP’ the sales her star power is so deserving of!