Joe Public may be aware of her influence in the US and the UK, but what isn’t as publicised is the popularity enjoyed by Rapper Nicki Minaj in Asia.
That, fortunately for her, is now about to change. For, after booking and subsequently selling out numerous arena dates in the market last year, the performer joins R&B staple Ciara in nabbing a South Korean smash hit with their collaborative cut ‘Livin’ It Up.’
Before her single ‘Overdose‘ shifted 500,000 units in the very same nation, the Wynter Gordon penned ‘Livin’ welcomed first week sales of 1,142,651 units- going on to shift 736,290 copies in its second week of release, as is documented below…
By August, the release reached sales of 3,159,366 units.
Yes…3 million units.
Seemingly unnoticed by any of the cut’s contributors, it’s mind blowing chart run in the nation pens a positive chapter in the latest era of Ciara‘s career’, a sign giving the star and her label ample reason to milk the market for all its worth to solidify her international appeal.
For, as the likes of Tina Turner can attest to, struggling to pull in the numbers one would like to have pulled in their domestic market isn’t the end of the world.
Well, that is if the artist can find a way to hand their label a return on their investment with units sold abroad.
Will Epic up their promotional ante in light of this new sales development? Let’s hope so, as it’d be shame to see Ciara‘s continued (and unexpected) success in Asia go to waste!