As Apple calls on record labels to rethink their album-pushing strategies, Universal Music may be forced to do just that today, as Mariah Carey‘s forthcoming LP faces more commercial woes…months ahead of its release.
For, after hoping its ‘lead’ single would go a long way to generate momentum for the project, the cut – ‘You’re Mine (Eternal)‘- continues to slip and slide down the iTunes tally with reckless abandon.
Due on May 6th, Carey’s forthcoming studio set launched ‘You’re Mine‘ in the February of this year, intended to reignite the general public’s love for the star well ahead of its release.
Unfortunately, not even the music videos shot in its aid and the radio tour forged in its aid was enough to save it from the horror it faced one week later, when it was flung out of the iTunes 1000.
Alas, so abysmal were its sales that it found itself being outsold by Madonna‘s ‘Papa Don’t Preach (1986)’, Janet Jackson’s ‘Nasty (1986)’ and Princess Superstar‘s ‘Bad Babysitter‘, released by ‘Rapstar’ in 2002.
Then today, to the shock, horror and disbelief of her fan base, the cut slipped out iTunes Top 1300 to sit arrive at its current position of…
This, despite wowing BET’s ‘BET Honors 2014′ with a commendable performance of the number, apparently doing all of nothing to rescue the ailing release.