Mariah Carey sent the music industry into quite the frenzy this week when she confirmed that she’s planning to serve up her 14th studio album as a “surprise”. Borrowing a page from Beyonce’s book, the singer’s team revealed that the LP’s title, artwork, and music will all be released digitally on the same day, at the same time – in an “all at once” capacity.
However, unsurprisingly, it has now been announced that the project will not be impacting on May 6th – as previously announced.
The revelation comes courtesy of Billboard – whose exclusive interview with the diva hits newsstands on Monday.
During the intriguing feature, the industry juggernaut explicitly states that the album is now due for release in “late May”.
Though not the longest wait, it’ll no doubt come as quite the blow for the 44-year-old’s legions of Lambs (fans) – who’ve been anticipating the supposedly completed project since its first “lead” single ‘Triumphant’ impacted in 2012.
Still, in being fair to ol’ Mimi; having stretched the process out this long, we doubt a couple of extra weeks will dramatically sway her predicament either which way.
If anything, this surprise concept is one we actually feel could actually “help” the project. After all, it gives it an air of “interesting” that few of its singles could achieve.
What’s more, in an era of dramatic second week sales drops, we quite like the idea of releasing digitally one-week, and physically the next. It’s a strategy we feel could help the industry solve the crippling issue of leaks – which in turn lead to diminished sales. Whether Mimi’s project will successfully cement this idea as “the way forward” will be interesting to see.