Drake’s ‘If You’re Reading This It’s Too Late’ Is A Cash Money Album…Not A Mixtape

Published: Friday 20th Feb 2015 by David
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He may have presented the project as a mixtape, but this week has seen the confirmation of news that Drake‘s ‘If You’re Reading This It’s Too Late’ isn’t a mixtape at all…it’s an album.

Full story below…

The rapper had claimed the surprise release was a mixtape that would lead the way for his hotly anticipated project ‘Views From the 6.’

However, as his Young Money mentor Lil Wayne seeks to pull him away from the Cash Money empire, it’s now emerged that the mixtape became an album when Cash Money execs opted to turn into an album after they learned Drake intended to release it for free on the mixtape platform ‘DatPiff.’

This move will see Drake part ways with Cash far sooner than expected as the album counts towards his contractual LP obligation.

DatPiff’s Kyle Reilly revealed:

Originally we were in talks to release it for free…and have DJ Drama host and even make it an official Gangsta Grillz…however the label was not in favor of that and they struck an agreement to release the project the retail route and it would count towards one of his albums. It was a mutual decision since he wanted to give it away. Cash Money said, ‘Hell no,’ not in those words, so they ‘agreed’ to do it this way as a middle ground and it would count towards his Cash Money deal album total. The label had zero input or creative control over IYRTITL.

 

Now set to earn from the project, Cash Money’s last minute move came as reports suggest the rapper is one album away from cutting ties with them for good.

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  1. Hahaha February 20, 2015

    Just shows how these artists aren’t in as much control as they’d want you to believe.
    Drake, Cash Money and the majority mainstream artists would happily drop their half-assed demos to your stupid asses for MONEY.
    They don’t care much about quality ALBUMS being WORTH paying for.
    They just want ya coins and everyone with a brain acknowledges that the whole ‘i love my fans’ b******* these ‘artists’ promote is a marketing tactic.

    • d February 20, 2015

      Hahaha says:
      Just shows how these artists aren’t in as much control as they’d want you to believe.
      Drake, Cash Money and the majority mainstream artists would happily drop their half-assed demos to your stupid asses for MONEY.
      They don’t care much about quality ALBUMS being WORTH paying for.
      They just want ya coins and everyone with a brain acknowledges that the whole ‘i love my fans’ b******* these ‘artists’ promote is a marketing tactic.

      Did you even read the article?? DRAKE wanted to put the album out for FREEEEEE….smh

    • d February 20, 2015

      And while we are at it, did you also miss the part about Drake INDEED being in complete control:
      The label had zero input or creative control over IYRTITL.

      Reading is fundamental folks!

  2. JuJu February 20, 2015

    @hahaha don”t be pressed, EVERYTHING we do on Earth has money involoved… Its what the world has turned into.

    • Ciara The Flop February 20, 2015

      Beyonce and Jay-z do it best. The are the reigning mercenaries of the entertainment industry.

  3. Faf February 20, 2015

    I knew it was an album when he put it on iTunes it seemed more to me like they were calling it a mixtape until they saw how the public received it once it went gold in a couple of days now they’re calling in an album

    It’s not my favorite, I’m waiting on “views from the 6”

    • Ciara The Flop February 20, 2015

      I wonder how the reaction would be if ciara dropped a surprise album. Maybe 11k sold???

  4. TheElusiveLamb February 20, 2015

    I’m pretty sure he made it an album last minute just to get out his contract legally. Most artists rush out work just to leave their record company. It’s the oldest trick in the book.

    • roc nation empire February 20, 2015

      I heard rihanna started releasing her albums back to back when she was with def jam just so that she could get out of her contract with them. Ashanti was going to release a greatest cd to end her contract with murder inc before they decided to release her. Yep you right. Artist will do that type of stuff just to end their contracts

  5. SMH February 20, 2015

    Typical shady labels. They could care less that he was calling it a mixtape….until they saw how well it sold. Now all of a sudden it’s an “album” that they can profit off of.

  6. FutureCiara February 20, 2015

    Is the album even any good?

    • Lana Del Fan *I Can Hear The Sirens* February 20, 2015

      All I’ve heard was legend and its a repetitive melancholy hot mess. And no shade, but releasing a mixtape and asking for money for it is the most waffle color skinned thing I have ever heard.

  7. musicMatters101 February 20, 2015

    Well I wonder since it was intended to be a DatPiff upload and free DL for the fans… Does that mean he will not promote it with music videos and such? In that case its easier to consider it an album. But zero music musics and promo appearances and then he drops the ‘Views From 6’around June 2015 then this wasn’t a “real” album IMO. Time will show.

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