Alas, while ten years was all it took to turn a number of his contemporaries into icons, the fact remains that Trey is still no closer to reaching levels attained by the likes of Usher, Bruno Mars and Chris Brown in less time.
This may be why the singer recently announced he was to take an older and wiser direction with his next studio album, set for release after his latest album ‘Trigga’ failed to land the support of the 57th annual Grammy committee.
Now, I’m putting on my creative hat to share what I’d do if tasked with handling the next era of Mr. Steal Your Girl’s career.
Will you agree with what I have in mind?
Find out below…
The way I see it, Songz’ problem has never been that his discography revolves around sex, but rather his inability to go any deeper than he already has with the theme.
For, while keeping it in the bedroom may have earned him many a hit, taking a leaf out of August Alsina‘s book would see Trey reach higher lyrical ground.
Put simply, the only thing he isn’t tapping is his full potential as a storyteller.
I’d turn Trey into a casanova with soul, keeping him in his R-rated lane but carving out exits that lead to bold and brave topics.
These may seem risky at face value, but would be part of a wider plan to turn the star’s hyper-masculine grapes into branding wine.
By upping his popularity among the 18-34 male demographic with songs that speak to/for their experiences and aligning him with brands that’d douse him with him with the kind of masculine glamour used to make athletes seem aspirational to said audience.
Let us know after you peep our mock track list for the project!