Beyonce‘s BeyHive will no doubt be buzzing with jubilation today.
The singer’s sixth studio album ‘Lemonade’ hit the 1 million mark in pure (US) sales earlier this week – making it eligible for a Platinum plaque.
However, the formalising process is one that has to be actioned by an artist’s label and granted by the Recording Industry Association of America – more commonly known as the RIAA.
This morning brought with it the confirmation of what was essentially a guarantee.
Taking to Twitter, the RIAA announced:
— RIAA (@RIAA) June 8, 2016
Interestingly, the feat wasn’t celebrated until the project hit Platinum in pure sales. A fact we doubt was coincidental.
In recent times, streaming has seen projects that haven’t even scanned 400k in sales being certified Platinum (and then double Platinum) based on free plays. And while Bey long hit 1 million equivalent units when factoring in streams (a total which now sits at 1.5 million), there’s something qualitatively pleasing about her doing things the traditional way.
Times may be a changing, but there’s one thing that remains untouched – and that’s Beyonce’s reign atop of the Pop pack.