The standards are high when one’s star is a big as Taylor Swift which is why her smash hit single ‘ME’ has faced talk that is underperforming despite the fact it is one of the largest singles of the year….globally.
Find out why she isn’t bothered below…Array
She told the ‘Independent’…
It seems like everyone is trying to be so cool and over everything and ready to criticise whatever people make. I mean there are even articles like “Here’s how Twitter feels about _______!” and people are actively being as scathing as possible or taking the piss out of everything because they get attention for it now.
I wanted to put out something that, by nature of it being so buoyant, was actually the opposite of what culture is doing right now. Will it work? I don’t really care. It’s just fun to sing about being in a good mood for a change.
The performer’s last album ‘Reputation’ saw her focus on themes surrounding rage, betrayal, hate and revenge which inspired her decision to step into happier territory with ‘ME’ and its supporting studio set. Unfortunately, despite the glory it has garnered on the Billboard H0t 100, it has failed to be as impactful as her earlier releases and struggled to shine when placed next to tracks launched by Lil Nas, Khalid and Billie Eillish.