After a lengthy spell on the bench, August Alsina sent fans into a state of shock when he unexpectedly announced ‘StateofEmergency’ – his official third album.
Released June 26 (just a week after being announced), the LP came as his first studio effort in nearly 5 years and first off the Def Jam imprint (after a highly publicized fall out with the label). Packed with a whopping 27 songs, ‘StateofEmergency’ was preceded by the release of housed cuts ‘Rounds,’ ‘NOLA,’ and ‘Sincerely’ and boasts names like Yo Gotti, Tink, Lil Wayne, and Juicy J on its list of features.
Yet, despite immediately shooting to #1 on iTunes R&B charts (where it sits at writing), the minimal warning ahead of the set’s unveiling has arguably worked to its detriment if industry analyst predictions are to be believed.
Look inside to see just how many units they anticipate the album will shift by the end of its inaugural tracking week.
August Alsina’s ‘The Product III: StateofEmergency’
First Week Sales Prediction (SPS): <19,000
First Week Predicted Billboard 200 Placement: <20
If the prediction rings true, ‘The Product III: StateofEmergency’ will not only bring Alsina’s lowest first week sales to date but will also be his first official album to miss the top 20.
Over halfway through the tracking week (at writing), history has repeatedly proven ‘it ain’t over til it’s over.’ With a jam-packed week of promo, including heightened attention sent his way in light of a recent admission to a romantic affair with married mentor Jada Pinkett Smith (click here to read more), there is a chance he’ll see a sales surge.
Until we find out the official numbers next week, click here to stream ‘The Product III.’