Taylor Swift‘s ‘Folklore’ pencils in yet another week atop the Billboard 200.
What’s more, industry analysts are already forecasting the set will hold tight to the position next week as well!
Swift’s 8th studio album, ‘Folklore,’ landed at the Billboard 200’s #1 spot at the top of the month with the highest first-week sales of 2020 (as we reported here). With the 840,000+ units sold its first week, ‘Folklore’ also became the year’s highest-selling musical effort to date.
Ownership of that title was extended when the next week saw the LP pack on another 135,000 (as we reported here). In week 3, ‘Folklore’ – already the fastest album to sell 1 million copies this year – lured in another 136,000 units.
Adding another 101,000 units to its tally in week 4, the LP is leasing tenancy of the position for another 7 days – a term insiders are already speculating will be extended to a fifth week. As of time reported, it’s believed Swift’s latest set will likely sell at least another 45,000 copies in the tracking week that ends 12am Friday (August 28). If accomplished, that sum will be higher than the week’s top debuts from The Killers and Nas, both of which are pacing toward a finish line of 35k-40k SPS respectively.
The updated sales and continued dominance over the Billboard 200 makes her the first female act since Adele‘s blockbuster 2015 album, ’25,’ to see an album spend its first four weeks at #1. What’s more, ‘Folklore’ is Swift’s only album to spend its first four weeks at #1.