The tale of ‘Folklore,’ Taylor Swift‘s eighth studio album, is playing out just as fans expected it to – at least on the charts.
After bursting onto the Billboard 200 with the highest first-week sales of 2020 two weeks ago (as we reported here), the ‘Cardigan’-led project is holding tight to the tally’s summit for a third stretch.
With the 840,000+ units sold its first week, ‘Folklore’ became the year’s highest-selling musical effort to date. Ownership of that title was extended when the next week saw the LP pack on another 135,000 (as we reported here).
Now, in week 3, ‘Folklore’ – already the fastest album to sell 1 million copies this year – has lured in another 136,000 to maintain her Billboard reign.
The updated sales and continued dominance over the Billboard 200 makes her the first female artist in years (but second artist overall in 2020) to see an album spend its inaugural three weeks at the top.
In 2020, The Weeknd‘s latest album – ‘After Hours’ – held the top spot for four weeks. The last time a female act’s album could boast watching its inaugural three weeks at the top was in 2018 when Lady Gaga did the same with her ‘A Star Is Born’ joint LP with Bradley Cooper.