Bad Bunny’s Latino Heat Is Lingering Right Into the Emmys.

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The Latino superstar has officially made history. Bad Bunny’s Super Bowl Halftime Show has become the most Emmy-nominated Super Bowl halftime show in history, earning an impressive nine Emmy nominations.

The singer was praised for delivering a culturally forward performance on one of the world’s biggest stages, celebrating his Puerto Rican heritage and Latino culture.

While the show also faced backlash, including criticism from President Donald Trump, the response from audiences proved to be far greater.

Initial reports estimated the halftime show drew as many as 135 million viewers. However, final Nielsen data put the official audience at 128 million, making it one of the most-watched Super Bowl halftime performances in recent years.

The historic total surpasses several recent halftime shows. Kendrick Lamar’s Apple Music Super Bowl LIX Halftime Show received four Emmy nominations and won Outstanding Music Direction. Usher’s Apple Music Super Bowl LVIII Halftime Show earned three Emmy nominations, while Lady Gaga’s Super Bowl LI Halftime Show secured six nominations, winning one.

Bad Bunny’s nine Emmy nominations further cement the impact of his performance, proving that its cultural significance has ultimately outweighed the hate.

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