New Video: Ray J – ‘Celebration’

Published: Tuesday 11th Jan 2011 by Sam

It’s been a tough few years for R&B trier Ray J. Incessantly cast in the shadow of his sister Brandy, the singer (who turns 30 next week) briefly found success with singles ‘One Wish’ and ‘Sexy Can I’ – only to fade out of public consciousness with his releases thereafter.

Back with a new label (SRC/Universal), and the platform of  VH1 reality show ‘A Family Business’, Ray today premiered the video for ‘Celebration’ – the first single to be lifted from his fifth studio album ‘Raydiation 2’.

Riddle me this. How, with a successful reality show and major label, does Ray J still find himself performing third-rate material, backed by a Blackberry-snapped video? I mean, really, a montage-based clip for your first single? No Ludacris, despite him featuring on the song? A mess.

[polldaddy poll=4368229]

Randomness: Am I the only one finding the current season of ‘A Family Business’ dry like toast?

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Comments 33

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  1. mgaskwater January 11, 2011

    there’s just too much of “these” fellas out in d hood that its an overkill already.

    he may have followers but it won’t be enough to keep himself relevant – not when R&B these days is underwhelming in terms of airplay & public interest.

  2. Taylor swifts number 1 fan January 11, 2011

    Taylor swift owns your fav.
    that is all.

  3. HOLY DAME GODTINA THE QUEEN January 11, 2011

    GODTINA IS THE QUEEN.

  4. LatreseLive January 11, 2011

    My Vote is No!

  5. UGh January 11, 2011

    People are checking for Ray J ?

  6. Jay January 11, 2011

    WOW… a HOT mess. Such a shame tho cuz its an ok song

  7. WorldWideWaddie.com January 11, 2011

    Ray J has always been a failure musically. He is a joke. He should go back to fake-thugging. It’s also funny how he only has average-looking white girls surrounding him.

  8. VA STAND UP!! January 11, 2011

    Lol! I think we all know, ain’t NOBODY checking for Ray J! Lol!I think it’s cute how he keeps trying. Even it you aren’t successful at it, if music is your passion and brings you joy in life, than by all means pursue it! Ray J obviously has money from his reality shows and what not so it’s not like he is relying on his music career to make a living off of. Plus Brandy got his back! Lol! He probably just does music cause he loves it. Can’t fault him for that!

    Anywho, the song is cute but I really can’t stand Ray J’s voice. It’s so annoying and the video is ridiculously low buget and it hurts my eyes to watch it! SMH.

    Good luck Ray J even though I know this song and album won’t do much of anything if anything at all. *shrugs*

  9. BENJAMIN January 11, 2011

    That was beyond wack. Can’t believe the label wasted money filming this on location in Japan. This song is also so old, it’s been heard on the first season if Brandy & Ray J almost a year ago. Nobody cares about him as an artist, and his cockiness on the show doesn’t help. Just stick to reality tv dude, at least you’ve already made a decent buck doing that.

  10. daisy January 11, 2011

    😛 😛 😛 I love this, I love my boy friend. He is a nice guy.

    i met him via ———-B lack Wh ite F li rts. C” 0- M—————–

    == Joi n for Fre e ==The most successful interra cial da t ing c lub. If you are still waiting for your sweet “milk” or “chocolate”, don’t hesitate to check it !! Don’t let your babies wait too long for you !!

  11. lover of ramen noodles January 11, 2011

    Ummmmm LMAO!

    And was there a stain on that chick’s booty @ 2:20? Oh hell no Lol!!!

  12. Kendra January 11, 2011

    This is terrible. Why in the hello did they go to Japan??? They don’t know who the hell Ray-J is in Japan. FAIL LOL

  13. BREEZYTHEBEST January 11, 2011

    Brandy’s little brother.

  14. CHECKMATE January 11, 2011

    @Kendra

    True, I dont get why they filmed in Japan. It’s pretty well known culturally asian societies are not fond of black people. The only black dude that gets a pass is MJ. Asian peeps must’ve been paid off…

  15. Educated Diva January 11, 2011

    The entire video was so disusting & nasty! I can only imagine the smell of that club! & the women looked a hot ass mess! & the ppl looked really weird! If BET plays this video then shame on them! The song is okay but Ray just doesn’t have that “it” factor to be a R&B artist bcuz he really can’t sing! Stick to what works Ray J! Reality television, hosting & partying @ clubs.

  16. MUSIC LOVER January 11, 2011

    I can’t believe he is trying to release money! The only thing people want from him even REMOTELY is another s** tape! He just needs to stop already!

  17. They Got Soul January 11, 2011

    Poor guy

  18. Bacqui January 11, 2011

    No more polluting music industry pliz Ray-J go away!!!

  19. Maya January 11, 2011

    I can’t stand him or the Norwood family.. they are so f****** corny

  20. RihannaForever January 11, 2011

    I wish Ray J would just go away. He just disgraces the Musical Goddess that is Brandy. Honestly, it’s irritating. At this point, I’m losing respect for Brandy because of him.

    This single could be big but this video is just horrible.

  21. mgaskwater January 11, 2011

    Music lables should drop artists who ain’t go no worth.

  22. mgaskwater January 11, 2011

    sorry… that was “Music Labels.”

  23. Geronimo Deuces-Champion January 11, 2011

    brandy deserves this song not this dude he should still to filming s**

  24. THE BRANDY SUPPORT SQAD January 11, 2011

    Whys everyone showing shade to ray J.. Hes got a great RnB tone. This video could only be for Japan and his tour their or somethin..

    Its different in terms of its japanese references rather than a generic video that you would expect..Da tunes Bangin anyways.. Love it

  25. Dude January 11, 2011

    Erm i gotta be honest im kinda suprised at the hateration, i think this tune is off da chaaain!!!! serious, video looks good for a live tour vid, and a good idea to show people that he is still appreciated. Also disagree about Ray J being in the shadow, he may not have had as big a musical career but one thing to be said for him he is a hustler who has managed to keep his face and name consistant, with leaked p*** video (which also gave Kim Kardashian a career), his own reality VH1 show for the love of Ray J which had 2 seasons and it is due to the success of those shows that A Family business was even made. Also he is a very clever business man, One Wish and S*** Can I were realised through his own record label that he owns, so say what you will about him but the child ain’t broke and in a business where RnB artist have truly faded Ray J jas hustled and kept his name relevant. More Power to him, its about time we started celebrating our Black People instead of helping to bring them down!

  26. reseach January 11, 2011

    I miss @ Nicky thats all!
    she was the reason i bothered to read the comment section!!
    🙁 🙁 :(:(:(:(:(

  27. CHECKMATE January 11, 2011

    @DUDE

    Family Business was made due to Brandy and Ray J following the Monica model of getting your name out via a reality series and then hitting the public with a cd. There was a short interview where Ray J and Brandy mentions Monica’s model and success of her comeback cd. They saw how it worked for Monica on BET so they did the same for Vh1. It had nothing to do with Ray J’s idiotic fake ass reality dating series. Else why isnt it still on?? Cause the public knew it was fake ass from the beginning and lost interest real fast. Next.

  28. elena January 11, 2011

    this is not the first single…

  29. WAL January 12, 2011

    Wat a load! u kno he had to shoot that in Japan coz dont nobody rele care in the states! lol song is a miss

  30. WAL January 12, 2011

    BEST PART WAS LUDACRIS!

  31. ~aMaZiNG.Lee~ January 12, 2011

    He CANNOT be serious with this video, CANNOT!

    Ludacris MAKES this song, so I’m not understanding why he’s not apart of the video when the only part I was checking for is Luda’s verse.

    And Ray J’s on his FIFTH album? Damn……WTF?

  32. queenb January 12, 2011

    so cheap looking ray j wtf are you doing???

  33. NE-YO*STAN January 12, 2011

    Damn son. I can only recall two Ray J songs I like off the top of my head: Real N**** with Styles P and What I Need.

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