Lil Nas X has conjured up the perfect concoction of controversy for his new single ‘Montero (Call Me By Your Name).’ Indeed, from the song‘s raunchy lyrics to its jaw-dropping video, he’s ignited a global conversation that now looks set to see him top the Billboard Hot 100.
A collaboration with MSCHF was one of the non-musical promotional tactics he drew on to support the single.
As extensively reported here on That Grape Juice, Nas’ video inspired sneaker – dubbed the ‘Satan Shoe’ – is a reworked take on Nike‘s Air Max ’97’s and bears the bible scripture Luke 10:18 – which refers to the story of “Satan fall(ing) like lightning from heaven.” The $1,018 price-point reflects the verse too. Further, each pair is touted as featuring real human blood. Only 666 pairs were produced.
Nike said no Bueno and filed a lawsuit against MSCHF.
As the particulars of the case begin to unfold, the sportswear giant has scored an early victory.
Full story below…
Per TMZ, a judge has granted Nike’s request for a temporary restraining order against MSCHF – meaning the company cannot fulfill orders. At least for now.
Word is that such orders are granted when there is a high probability for a court victory down the line. As such, it’s plausible that the sneakers – all 666 pairs of which sold out – may never reach customers.
Granted it may be unfortunate for some, Nas effectively comes out smiling one way or the other.
Go against Nike, it’s gon’ COST ya *Nicki voice* 🤣
Good news. To hell with all of this Satanic $hit. Easter week will not be corrupted by this troll.
Too late
Nas effectively comes out smiling one way or the other…to obscurity next year
His soul won’t be smiling
Good little funny lookin troll can’t stand him
They should be suing HIM and not just the maker of the shoe.
Exactly
Play with God it’ll cost ya