October 20th invited fans to their first listen to a new Keyshia Cole album since 2014’s ‘Point of No Return.’
Fatefully titled, that project almost made fans believe Cole had indeed reached such point as it not only debuted to her worst first week sales to date (26,000 copies sold), it went on – with less than 100,000 units shifted as of time reported – to become her worst-selling effort ever.
The years that followed may have seen the Grammy-nominated songstress hitting headlines more for personal dramas than professional endeavors, but that all changed at the top of 2017 when she announced the release of ‘You’ (featuring Remy Ma and French Montana). The song and its accompanying visual – a critically well-received return to form for Cole – did not see that fanfare reflected commercially.
Said response undoubtedly planted seeds of worry in her faithful fans…















