Although she has made a string of high profile appearances over the last few weeks, R&B singer Alicia Keys’ new album, ‘The Element of Freedom‘, is projected to sell 330, 000 to 350, 000 units in its first week. The figures were tallied by HitsDailyDouble based on the first day sales of the LP. This represents a significant drop in sales from the 742, 000 units that Key’s last project, ‘As I Am’, sold in it’s debut week.
Granted that many would attribute these figures to a tumultuous economy and a struggling record industry, it is clear that higher numbers were expected from this album. In addition to performing on almost every major television junket, Keys released the album in the fruitful Christmas season; the time of year when sales are more substantial than any other period as a ramification of the annual shopping frenzy.
In fact, with Susan Boyle selling over 500, 000 copies of her LP ‘I Dreamed A Dream’ for the past 3 weeks (a first for any female act since 1990), many projected that ‘The Element of Freedom’ would have at least broken the 500, 000 mark. It seems that nothing is guaranteed in this current industry, no matter how much promotion or popularity that the artist commands. Nonetheless, Keys has nothing to be ashamed about, as these numbers are significantly higher than those of many of her counterparts.
Thoughts?