Monica fans are in for a treat this Christmas.
The R&B songbird is set to reward her loyal supporters with the long-awaited release of her eighth studio album ‘Code Red.’
A number of release dates had been touted this year, however an uncertain shade of grey defined when exactly the LP would land at retail.
Well, wonder no more because ‘Code Red’ now has an official impact date.
Find out when the project is being unwrapped after the jump…
Taking to Facebook today, the Grammy winner confirmed December 18th as the LP’s due date. She also shared a snippet of a new song along with the announcement:
Bucking the trend of releasing a stream of singles and then the album, Monica is instead embarking on 22-city US tour from next week and wrapping in NYC on December 13th. The trek, which features special guest Rico Love, has been christened the ‘Code Red Experience.’
It appears Mo’ will use the shows to premiere new music to fans first live. It’s a refreshing strategy and one that, we’re sure, is designed to re-connect her with fanbase so as to place her at the forefront of their minds come the release of the music.
It’s ambitious and will still need to be teamed with a single, visuals, a radio push, and the usual promotional practices. Still, it’s an exciting roll-out in what can become a very samey/formulaic business. On paper, at least, it also seems smart given the obvious Christmas sales component.
What do you think…?