According to Rihanna‘s production label, SRP Records, the model’s latest single ‘Rude Boy’ is likely to be the last single to be lifted from her moderately successful ‘Rated R’ LP. The news comes in wake of the confirmation that the 22 year old is set to release a lighter, up-tempo album this summer.
This hardly comes as a surprise considering the fact it’s well known a new RiRi LP is in the works. That said, it’s rather telling that after just 5 months, her label have decided to call time on the project, in preparation for yet another assault on the charts with an entirely different record. I mean, if ever there was a template for ‘fast food music’, this would be it; music only designed to satisfy the ‘here and now’, as opposed to stand the test of time.
While such a strategy may bring in the $$$ (as I’m sure her label are hoping it will), it’s rather interesting to observe that the artists that have enjoyed lengthy careers not only boast songs that have gone down as classics, yet also albums too. At the rate Rihanna and her team are going, ‘Rated R’ – despite being her best effort yet – will likely join the pile of forgettable LP’s she’s released (‘Good Girl Gone Bad’ excluded).
In any case, it’ll be interesting to see if there’s actually any demand for Ms. Fenty’s next record, considering how soon it’s being released after her last…