Beyonce continues to endorse altruism today, when it was revealed that she is one of three faces to set front a new campaign backed by ‘Gucci‘, launched to both celebrate and aid causes close to women world wide.
Inspiring details- via ‘She Is Diva‘ below…Array
Billed ‘Chime For Change‘, the initiative stands to raise funds and awareness in aid for projects for females across the world, through the sharing of powerful and motivational stories and resources.
With Gucci’s full support and the backing of Jada Pinkett Smith, Sarah Brown, Arianna Huffington, Meryl Streep and Julia Roberts, Beyonce, Salma and Frida Giannini will serve as its leading ladies- a role the ‘I Was Here’ singer opened up on with:
“I have always felt strongly about equal opportunity for women. Girls have to be taught from early on that they are strong and capable of being anything they want to be. It’s up to us to change the statistics for women around the world. I’m honoured to be in the company of women who live fearlessly and set an example for the next generation of young ladies.”
As you read this, Hayek prepares to make the announcement officially declaring the campaign’s birth at the TEDxWomen luncheon, which will feature a presentation further explaining its premise with backing music pulled from Mrs.Carter’s forthcoming LP.