Alexandra Burke Leaves Record Label; Eyes R&B Transformation

Published: Thursday 6th Jun 2013 by Sam

It’s onwards and upwards for Alexandra Burke.

Fresh from nabbing a major US management deal, the 24-year old is now a free agent (musically) after departing her record label.

Details after the jump…

According to OK!, Burke – whose debut single ‘Hallelujah’ sold more than one-million copies, was released upon her request from RCA Records last month.

A subsidiary of Sony Music, the imprint were responsible for the release of the singer’s sophomore set ‘Heartbreak On Hold’ – which didn’t fare favourably on the charts upon its arrival in May last year. Prior to then, The X Factor winner achieved multi-Platinum success under the wing of Simon Cowell’s SyCo (also a Sony imprint) – which she left in 2011. Yet, even that “situation” wasn’t without its hardships; for, despite her chart-topping run there, many music critics were not fans of the bubble-gum flavoured Pop Burke was pushing out.

Interestingly, it’s this very fact that sources say served as a catalyst for Alex’s decision to take flight. She reportedly wants to veer more toward the Urban arena, while her label were eager to try again on the Pop front – a narrative seemingly confirmed (albeit wrapped in multiple coatings of “PC”).

A label spokesperson confirmed the news, saying: “We were in negotiations with Alexandra over continuing her relationship with RCA. However, the two sides had differing views over the best creative path for Alexandra to take. As a result, both sides have parted amicably.


Ultimately, ish like this happens all the time – the artist has their vision, while the label has another. There aren’t any “villains” in the equation. It simply is what it is.

With that said, kudos to Alex for being headstrong about where she wants to steer her sound next go round and making the right power plays to achieve it. Urban may be all-but-dead in the UK (see: the likely reason for the label’s stance), yet Ms. Burke has the benefit of possessing a talent that is global. As such, if what we’re hearing proves correct, she’s on the brink of signing a mega-US  recording deal — that’s if she hasn’t already. Whatever the case, we know she’ll be snapped up with the swiftness. She’s too talented and too marketable for it to be any other way.

Your thoughts?

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  1. Super Cisus June 6, 2013

    We don’t want her in the state next

    • xcbxcnwetwey437 June 6, 2013

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    • ALEXANDRA THE QUEEN June 6, 2013

      ohh u scared that she will slay ur favs 😀

  2. Queen bey June 6, 2013

    Leaves? Hahahaha dropped by the label for being a flop!! Rita Oral you are next mama

    • RITA IS QUEEN June 6, 2013

      B**** please stfu

    • King_B_Slays June 6, 2013

      yassssss @ rita oral!

    • Rita Slays June 6, 2013

      Not with your fav endorsing her she isn’t 😀

  3. gio88 June 6, 2013

    i’ve always said , she should be r&b NOT pop!

  4. Teflon Boy June 6, 2013

    She should never have been doing straight pop in the first place, it didn’t suit her voice and wasn’t what she came to everyone’s attention with…, people like her and think she’s talented but HATE her horrendous EDM pop music.

  5. Lovebird June 6, 2013

    Stop beating about the bush, she was DROPPED. She should have never left SyCo. Where did it all go wrong for her? She had one of the best careers in the UK, whatever she released was a hit and she had one of the best selling albums in the UK. How did it all go wrong Alex????

    • Beyonce>>>>>>>>>Entire Industry June 6, 2013

      who is that in ur picture??????

      • Lovebird June 6, 2013

        Some model, I cannot remember his name. I think he’s hot though.

    • MISS REAL June 6, 2013

      OH shut up b****. How can you type that with a straight face when ur name LOVEBIRD is the worst X Factor Flop EVER by Leona. Didn’t even make the top 200 in the U.K. even Jedward did better than that.

      Alex is a BOSS B****, she walked out from this record label because they were wack. This chick will do well if she signs to a new label, she’s got the talent and doesn’t do the dirty unlike WHORA and RiWHORANNA.

      • Beyonce>>>>>>>>>Entire Industry June 6, 2013

        yeaaaah he’s REAL hot, he could’ve provided some ‘material’ if u kno whay i mean

      • Lovebird June 6, 2013

        *Looks at Spirits sales* hahahaha you tried it with Leona.

      • Sarah June 6, 2013

        Before ‘Lovebird’ was even released Leona’s management said that it was not the next single, it was a promotional video.

    • MISS REAL June 6, 2013

      *Looks at Glassheart sales*. Did I?

  6. RITA IS QUEEN June 6, 2013


    • MISS REAL June 6, 2013

      B**** please. With RITA IS QUEEN as ur name, nobody is taking you serious. That b**** is one toothy blowjob away from getting dropped and dumped.

  7. POP ROYALTY (Bohemian Grove) June 6, 2013

    Anyway ,She’s Talented , I loved “Heartbreak on hold” and many songs in it were Future HITS ” see: beating still, daylight robbery, Oh La La ” but she didn’t promote it and basically disconnected , anyway She will do great next because Talent never die , she just need vision, patience, Hard Work and to be Authentic.

    She need to study Tracks Like Usher “Climax” for a Start, that, IMO, should be her next direction.

    • Lovebird June 6, 2013

      She needs a label and I don’t see any offers in her future.

      • POP ROYALTY (Bohemian Grove) June 6, 2013

        Oh please , There’s a Lot of labels out there , if Ciara could have a new start with those Vocals and after those disastrous sales of “basic instinct” , then AB still can have hopes , i don’t like seeing talented people being brought down.

        and you are not a psychic, Wake Up. 😉

      • Lovebird June 6, 2013

        Ciara has got connections in high places ala LA Reid, does Alexandra have LA on speed dial. Remember Samantha Mumba? She was as big of not bigger than Alexandra in the UK and all it took was one flop, just saying.

  8. Papa Preached June 6, 2013

    Alexandra Burke leaves record label, eyes R&B transformation just days after Elijah Blake bought a double cheeseburger off McDonalds $1 menu.

    • Chile Please!! June 6, 2013

      BOOOOOOOOOOO….this was corny!!! Try again!

  9. JER June 6, 2013

    I don’t know her.

  10. ALEXANDRA THE QUEEN June 6, 2013

    i know she will do amazing in the states :D!!! so dont hate b******

  11. Chile Please!! June 6, 2013

    I’m sorry but she sceams TRANNYLICIOUS to me! NEXT!!

  12. MISS REAL June 6, 2013

    Some DUMB b****** in this comment area. This chick Alex is signed by the guy who discovered Jay and Kanye. This Alex chick don’t play.

    • XtinaaLovee June 6, 2013

      yet she’s still s nobody

      • XtinaaLovee June 6, 2013


  13. LA LA June 6, 2013

    This Burke girl that you been promoting heavily for on this site is a FLOP!

    Keshia Chante is wayyyyyyyyyyyyyyyyy better than her.

    KESHIA CHANTE >>>>>>>>>>>>>>>>>>>>> BURKE

    • MISS REAL June 6, 2013

      Nice try. That complete FLOP KESHIA don’t even chart outside Canada. Alexandria has some single that sold as much as Adele in the U.K. She’s not a flop. So take those flop Keshia CDs to Yankee Stadium and burn them in a massive bonfire.

  14. XtinaaLovee June 6, 2013


  15. FRESHOHYES June 6, 2013

    PLS.. ALEXANDRA BURKE is one of the biggest selling female artists in the UK in the 21st Century. RCA are complete s*** hence why they gave her the tiniest budget and f***** her over completely. Glad she LEFT, she is now with KWL Management ie. Kevin Liles. She is working with some of the hottest urban producers as we speak. She is coming back better than ever!! Keep hating on her whilst your faves are still tryna learn how to sing.

    Flopeona is over. BORING, YAWN. Good voice but the personality of a ham sandwich. Cya.

  16. cocobutta June 6, 2013

    This voice that is soulful won xfactor because of it.
    The real amongst real knows Alexandra Burke true lane is ballads.

    This pop after pop formula was doomed from the start and the label needs a box in the face.

    She can dabble in pop but she MUST do soul and R&B.
    Watch her on the splash and she showcases what she is all about.

    Right time to change and use her personality to rebrand herself and sang those songs

  17. Leelee June 6, 2013

    Follow me on IG @iheartsavannahg.

  18. Kyle June 6, 2013

    Alexandra is incredibly talented and I hope she finds herself the right people to push her to where she needs to be. Personally, I really enjoyed “Hearbreak on Hold.” That album had some great dance tracks and I’m surprised it didn’t do well in the UK because I feel like that kind of music does really well there.

  19. Denise June 6, 2013

    This is a story that everyone knows. Girl is on singing show, owner of show wants someone else to win. Girls is popular by the public on show. Girl wins show and owner of show uses all his contacts to make girl a star. The girl leaves record label and records for another and the previous owner makes sure that none of her somgs get playes on the tv or radio

  20. Aquarius June 6, 2013

    She only won because of the most classic X Factor duet in history with Beyonce. Otherwise JLS would’ve won.

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