Beyonce & Jay-Z’s ‘On The Run II Tour’ Tipped To Gross $200 Million (Double Original Show)

Published: Tuesday 13th Mar 2018 by Sam

Beyonce and JAY-Z shook up the scene yesterday with the formal announcement of their joint ‘On The Run II Tour.’

And while fans brace themselves for a round of The Hunger Games at the box office, music’s reigning power couple look set for a major payday.

Full story below…

According Billboard, The Carters could be on their way to a whopping $200 million gross from the show; a figure, which if achieved, would see them double the $100 million earned on their 2014 outing.

How is that so?

First is the fact that they’re taking the trek to more regions than before (15 international cities and 21 domestic dates). A move which sees them effectively double the number of shows from their initial tour – which, on average, generated $5 million per concert.

Beyond this, promoter Live Nation are enjoying heightened success with much more aggressive pricing for such shows. And Jay’s recent ‘4:44 Tour’ served as a textbook case study to highlight this.

The strategy sees the media giant make the lower end of tickets even cheaper ($25), thus packing more folk into venues. Conversely, premium V.I.P packages receive a price hike (unlikely to be deterrent to those who were going to pay top prices anyway) and more per show is generated. Hence the tour overall becomes even more lucrative.


We’ve always been as intrigued by Bey and Jay’s business moves as we have their music.

Speaking of the latter, one has to wonder whether the long rumored joint album will function as another component of the tour. After all, if ever there was a time to capitalize, it’d be now.

Your thoughts?

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  1. Jeans March 13, 2018

    Beyonce and Jay Z need to go away for 3 years.

    • China March 13, 2018

      THEY GREEDY. WHILE OFFERING THE SAME SHOW WITH NEW COSTUMES. Its TAX season and they want the LAME HIVE’s $$$$$$$$$$$$$$$$. Greedy.

      • Rosy March 13, 2018

        I agree they must not be as rich as they claim I remember them borrowing money to finance their house in California this is all smoke and mirror rich people buy their house straight out and beyonce was said to worth 450 million now it’s down to 350 million something not right I’m all for touring but these two do it out of desperation it seems not a good look

  2. ciara heart March 13, 2018

    who cares?

  3. Gee March 13, 2018

    This move is a business move to help JayZ cross the billion dollar market to become hip hop’s first billionaire. Unless this is to promote their supposed joint album which has been in the air for quite sometime now.

    • Jasmine March 13, 2018

      Dre already won that title though. Unlike Jay, he does not have a need to be in the limelight to stack up his coins from business deals.

      • Whoops March 13, 2018

        Dr. Dre is not a billionaire…

      • Jasmine March 13, 2018

        Yes he is. Dre has closed to 850 million in liquid money and we’ll offer 200 million in investment, royalties, and real estate assets. Thus, he is a billionaire. Jay z is also already a billionaire when you add up his combined wealth with Beyonce’s. MJ was a billionaire too, even though he was a singer not a rapper.

    • Rosy March 13, 2018

      This is a prediction not sure thing yet so stop with the money talk lets see if people will buy tickets I feel nowadays no one has the time and energy to put money in these two pockets I wish them the best but jay could not sell out his tour why would people want to see him again with the same tired routine beyonce give on stage

      • Jasmine March 13, 2018

        Hi Rosy, “money talk” is relevant because let’s face it this is just a money grab for them.

  4. Jasmine (The Original Princess) March 13, 2018

    Where are *** when you need them…

  5. Marcel March 13, 2018

    Jay Z knows he can’t sell a tour without his wife

    • Whoops March 13, 2018

      I think he could if he focused strictly on hip hop. A throwback tour. With throwback hits. Big pimpin, Izzo, Dirt off your shoulder, Girls girls girls. I’d go see that. His music with Beyoncé is more her style. He won’t do 200 mil on his own but he would still be successful if he went on tour with other veteran rappers.

  6. Marshall Canada March 13, 2018

    This is Wonderful for for Jay-Z and Beyonce. Congratulations on Tour ll!

  7. Beystansince1997 March 13, 2018

    Congrats Carters!!!! Haters can stay mad because af the end of the day they selling out all those STADIUMS! Now to worry about your fav?

    • Jasmine March 13, 2018

      I agree 200 %

  8. Meme March 13, 2018

    And 0 of that 200m will come from the pockets of meme

    • Wonder Woman March 13, 2018

      Sis , that’s the exact amount of $ they need from you, don’t know bout your fave tho

  9. Wonder Woman March 13, 2018

    The queen’s impact AKA the greatest performer alive….. although I’m still not here for it , I can’t stand that Jay Z

    • Rosy March 13, 2018

      I agree they must not be as rich as they claim I remember them borrowing money to finance their house in California this is all smoke and mirror rich people buy their house straight out and beyonce was said to worth 450 million now it’s down to 350 million something not right I’m all for touring but these two do it out of desperation it seems not a good look

      • Jasmine March 13, 2018

        Rosy common now. Earlier you say let’s not talk about money but that is exactly what you are doing here. You are counting their coins. Do you honestly think Beyonce and Jay-z tours for free? Do you honestly think you have to be broke to tour? Rich musicians tour to stay rich. Do you know that their property tax bills combined are over 2,500,000 per year? Their lifestyles alone would make them go broke if they did not work. I don’t think this tour is out of “desperation” as much as it is an easy money grab. Having a mortgage actually helps when you file your taxes.

  10. Jasmine March 13, 2018

    I’m happy to announce that the final stop on my chitterlings circuit coloring book tour will be the Atlanta stop of the “On The Run 2” tour. I’ve had he iconic idea to collaborate with Keyshia Coles fish plate company and we will have a booth OUTSIDE of the venue. After that I must focus on my role as Shaniquashima morimoto, leader of the tar toned , bisexual Ninja cùnt warriors from japan- allies to Wakanda ??‍♀️??‍♀️??‍♀️??‍♀️??‍♀️??‍♀️

    • Jasmine March 13, 2018

      Although I’m pisses because my insiders are telling me the director won’t let me wear my signature platinum blonde yacky # 5 weave NOR MY $10 beauty supply blue contacts.. that may be a problem because I am a BRAND.. jazzy – DA BADDSST BIH

      • Jasmine March 13, 2018

        Will somebody please give this thing Suicide Blonde aka Latina dude a good fisting. I know his walls are super loose but please somebody fist that thirsty thing so that he will stop impersonating me and using my good name to spread these disgusting racist stereotype messages of black people? I do not think you can catch the monster from that thing by fisting him but I would hope that you use triple gloves when you do it just in case. That thing is full of STIs and other diseases so please please be careful when you fist that thing out if his misery. He obviously needs it real bad. Alternatively, you could contribute to that thing’s gofundme page. It has been trying to raise coins towards transforamtion surgery for years now because it desperately wants to be a woman. He already grew his hair out super long like Catilyn Jenner so it just needs breast implants, his d|ck cut off, and money for female hormone suppliments. Thanks in advance.

      • Jasmine March 13, 2018

        ??‍♀️??‍♀️??‍♀️Hey you little tar toned, bisexual Asian ninja warrior!!! You truly are in a league of your own- Shaniqua Ming Lee Ho!!!!

      • Jasmine March 13, 2018

        Go bath in hog sh|t, feast on rap drippings, and die Suicide Blonde. You racist fnck! Stop using my name to spread your racist F A G tales. I refuse to let you bully me on here. Impersonating someone is the same as bullying them you dusgusting racist piece of garbage. The real Jasmine is getting you all the way together today best believe.

      • Jasmine March 13, 2018

        Heyyyyyy TarToneequashima Monet Lee Wong Jenkins !!! Hit the Quran miss thing ??‍♀️??‍♀️??‍♀️

      • Suicide Blonde March 13, 2018

        I wish a black man like Jay-z would drill me down and fist me. I am so thirsty for tall black men. I hate black women though. Yall are loudmouthed bald headed hos who need to show me some respect. Instead you bully me on here.

      • Jasmine March 13, 2018

        Yuck. Nobody wants you racist F A G. You are the bully. You have the nerve to be throwing racial slurs and racial stereotypical insults on here when you are the one who brags about wanting another man to shove his fist inside of you and drinking his urine. You smell like sh|t and you are evil. Go suffer and die.

      • Jasmine March 13, 2018

        We rockin stilletos heaux???‍♀️, we rockin stilletos heaux???‍♀️, we rockin stilettos heaux! STILLETO??PUMPS??IN??THE??CLUB!! WHO EVER THOUGHT THAT THESE (Bi) GIRLS COULD GET CRUNK!!!

      • Jasmine March 13, 2018

        “TarToneequashima”? My skin is cleaner than yours, more youthful than yours, more attractive than yours, and I have a better complexion than you ever will. You are jealous of me which is why you are obsessed with being me and obsessed with my ethnicity because you lack looks, flavor, and natural beauty. I just read you back and forth, up and down, yet you still keep salivating for more like a lost monkey. Go back to the wild you hillbilly gorilla. Better yet they should lock you up and put you in the same cell as Bubbles the gorilla so that Bubbles can fist and pee on you the way you like it.

      • Jasmine March 13, 2018

        I Am Jazzy: Da Baddest Bih!

      • Jasmine March 13, 2018

        Yuck. I am going to change my username if you promise to stop impersonating me. I dont want any confusion on who is who. I am a woman of class, intelligence, and kindness while you are an evil racist troll.

      • Jasmine March 13, 2018

        Can you teach me Kung fu, TarToneequamotoshima? Or are you more of a technology Asian?

      • Jasmine March 13, 2018

        You are a racist bully! So if I change my username do you promise to stop impersonating me or nah? What will it take for you to stop trolling?

  11. Steven March 13, 2018

    Hood rats trading their food stamps to see a roach and a camel perform horrible music….. no thanks

  12. TeaOnly March 13, 2018

    Ticket prices are insane! $600 for General Admission VIP passes and that’s not even the top tier package. Tickets for the runway run about a good $350. This is crazy. I was honestly expecting like $200 tips for a GA pass. ?

  13. DanYiel Iman March 13, 2018

    It’s going to be a BLAST!! ?”Bzzz”?

  14. NoFuGiving March 13, 2018

    How sad. only 200 million for both of them. Madonna makes more for just a few shows. Even Lady Copy and Paste made more.

  15. Lake Erie March 14, 2018

    I knew it was going to be a success. Despite the dummies on here saying they only wanted Beyonce or they not going… Who cares !?!? Do you know how many people are going? They can count me in… Artist never come to my city, so I was SHOCKED to see we even made the tour list and so is everyone in my city lol. This summer about to be LIT! ?

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