Record labels from far and wide have their sights set on the cash magnet that is Taylor Swift‘s discography now that her current recording contract is coming to an end.
Full story below…
November will see her contract with Big Machine Records dissolve more than a decade after she signed it meaning she will be free to sign with a brand new label…or go it alone as an independent artist.
‘Variety’ reports…
Swift has already been free to negotiate with rival companies, though she couldn’t sign any new deal before November. Her reps are known to have preliminary discussions with the major label groups, along with talks about returning to Big Machine, the Nashville-based , Universal Music Group-distributed indie that became a powerhouse with Swift as its flagship artist.
There is every chance that Taylor may renew her deal with ‘Machine’ to save it from going under. For, she – put simply- is keeping its lights on.
Borchetta (Machine’s founder) has signaled in the past that he’s not inclined to surrender what may be the company’s biggest single asset: Swift’s masters. That there’s apparently no breakthrough in sight on that point suggests neither side wants to give in… which might leave Big Machine in the position of giving up a piece of Swift’s future in order to hold on to a bigger piece of her past. “The onus is on [Borchetta],” says a well-placed source. “Does he want to be in the Taylor Swift business going forward? If he does, he needs to do something.”
![Chart Check [Billboard 200]: 'Tortured Poets' Makes Historic Return to #1 as Taylor Swift Wrapped Her Record-Breaking 'Eras Tour' with $2B in Ticket Sales](https://thatgrapejuice.net/wp-content/uploads/2025/12/Taylor-Swift-thatgrapejuice-2024-ttpd-tortured-poets-billboard-200-no-1-eras-tour-2-billion-464x260.jpg "Chart Check [Billboard 200]: 'Tortured Poets' Makes Historic Return to #1 as Taylor Swift Wrapped Her Record-Breaking 'Eras Tour' with $2B in Ticket Sales.")
I just hope this TS craze is almost finished but I’m also worried who the industry will replace her with because each time, the new IT girl gets worse than before!
You’re good ?
Long live the Queen of Mayonnaise Rock and Soul.
If Taylor is smart she’s would’ve started her own label, used the promo from her home label and then when her co tract dissolved sign herself and then add new talent to her roster.
Not as easy as it sounds. She’d have to paybo
Pay people to work in marketing, finance, accounting etc. All from her own pocket.
She already does that for herself, she would have to add to her present staff. She also owns the trucks that transport her tour (rents them to other entertainers when not on tour) and pays for her own stage, and the 250 crew members who travel with the tour. She is pretty much her own company now.
Why don’t you reach out to her and set up a label for her? Maybe she will let you help manage her. Seems like now is the time since her contract is up.
She should just go indie. With the right small team, who needs a label.
I totally agree. TS already has major name recognition. She doesn’t need a label at this point.
I’m sorry I don’t take her music & voice seriously…?