Adidas have big plans for their Beyonce collaboration.
Announced last month, the singer and sportswear giant have teamed up for a global relaunch of Bey’s Ivy Park alth-leisure line and more.
As reported, it was revealed that the partnership is being taken seriously by all sides and is being engineered to deliver colossal results a la Yeezy. Indeed, the performer is said to be so committed to the venture that she’s building a dedicated team who’ll head up operations from either Los Angeles or Oregon (where Adidas HQ is).
Now, more is being divulged – specifically the launch frame.
In a statement to the Wall Street Journal, Adidas CEO Kasper Rorsted proudly announced:
“[The] First products will come out in very limited supply by the end of the year. We had more than 1-Billion impressions within 24-hours of the deal being signed.”
Beyond the billion impressions, Adidas shares went up following the announcement of the collaboration.
With this, The Lion King, and more on the horizon, it’s busy times for Bey!