The Black community and its contributions to the zeitgeist have pumped billions of dollars into the music business
Today, the industry takes the first step towards returning the favour.
Find out how below…
A number of the world’s largest music streaming services have joined forces to endorse the Black Lives Matter movement following the latest wave of murders the African-American community has been hit by. [Hit this link to learn more]
Services such as Spotify and Apple Music have launched special playlists, moments of silence, and social media blackouts under the umbrella Blackout Tuesday to speak up and out against anti-blackness, racism and to honour the life of George Floyd.
Spotify will add an 8 minute and 46-second moment of silence to select playlists and podcasts on the platform. The length of the moment of silence is equal to the amount of time former Minneapolis police officer Derek Chauvin pinned Floyd down by the neck with his knee, resulting in Floyd’s death.
Apple Music is getting in on the action by celebrating black musicians on its Beats 1 platform.
That Grape Juice is honoring #BlackoutTuesday by using the day to cover stories that encourage social reflection and the eradication of racial injustice. Black Lives Matter.