BTS made a stylish statement at the GRAMMYs last month when they arrived in custom Luis Vuitton suits.
However, it turns out they may have been making a not-so-subtle announcement as well because they have been announced as the latest ambassadors for the brand.
Full story below…
As part of the new partnership, the group will be teaming up with the French fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances.
In a statement, Louis Vuitton’s Men’s Artistic Director, Virgil Abloh said:
“I am delighted BTS are joining Louis Vuitton today. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. I can’t wait to share all the very exciting projects we are working on.”
BTS then added:
“Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us.”
This is not the first time that Jungkook, J-Hope, V, RM, Jin, Suga, and Jimin have been recruited for a global campaign. Previously, they appeared in FILA’s ‘Project 7’ collection last winter.
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