Cynthia Erivo Signs First-Look Deal with Universal Pictures as ‘Wicked’ Makes Box Office History

Published: Saturday 30th Nov 2024 by Sam

Cynthia Erivo is blazing the box office as the lead in ‘Wicked’ and making history in the process.

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Because, as the film (which also stars Ariana Grande) officially becomes the highest-grossing movie based on a Broadway musical at the US box office, the multihyphenate star is stepping into an exciting new chapter.

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For, she has inked a first-look deal with Universal Pictures.

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Full story below…

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Erivo’s production company Edith’s Daughter (aptly named in honor of her Mom) has entered into a pact with Universal.

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It will see the juggernaut join the performer in creating and championing projects that spotlight underrepresented voices

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Universal Pictures President Peter Cramer in a statement:

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“Cynthia’s world-class talent is matched only by her unwavering commitment to authenticity, representation, and empathy as a storyteller. She has inspired us all throughout the making of Wicked, and we are so honored that she has chosen to partner with Universal to help amplify her mission at Edith’s Daughter.”

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Erivo added:

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“Having spent the last 3 years collaborating with Donna Langley, Peter Cramer and the team at Universal on Wicked, I’ve experienced first-hand the love and fearlessness with which they tell stories and uplift storytellers. I’m absolutely overjoyed to take this next step in our partnership with our first look deal.

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This is not just a milestone for my production company, but a testament to the power of storytelling and the importance of diverse voices in film. I can’t wait to bring our visions to life and share them with the world!”

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Check out That Grape Juice’s EXCLUSIVE interview with Cynthia Erivo below…

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  1. Ms. Ling Ling November 30, 2024

    Where is her green face at? 🤢🤢 we need a live action movie of princess fiona asap and we are totally voting for Cynthia for this role💅🏽 btw her OX ring is so out of place

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