As the age-old adage goes, all promo is good promo.

Clearly, this was the M.O for Team Justin Bieber who arranged for the Pop pin-up to promote his ‘Believe (Acoustic)’ LP on the BBC’s ‘Let’s Dance For Sports Relief’.

Having wrapped just moments ago, watch the teen sensation’s performance of ‘All Around The World’ below…

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While the bulk of her cause has been sullied by a never ending stream of feuds, Azealia Banks has done a pretty good job of establishing herself as a ‘music led musician’, in an age where most of her contemporaries truly are models with mics.

However, while the last year has seen her brand go from strength to strength thanks to a consistent supply of engaging material, this week has saw her parade rained on when long running nemesis Iggy Azalea fired shots her way via ‘Shut Your Pretty Mouth’ magazine.

This, months after Azealia sparked a mini race row over a lyric in an Azalea cut, in which she referred to herself as a ‘runaway slave master‘.

Now peep Banks’ response to Iggy’s new diss below…

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Nicole Scherzinger showcased her X Factor on the BBC’s Let’s Dance For Sports Relief tonight.

The high-profile performance on the British show is the first in support of her latest single ‘Boomerang’ – which serves as the lead single to be lifted from her third second studio album.

How did the talent show judge fare? You decide after the jump…

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For a multitude of reasons, Iggy Azalea has been a hot topic on the lips of many as of late – including rival Azealia Banks.

Ever outspoken, the latter has not shied away from taking jabs at the Australian reared star at any and every junction possible, recently suggesting that Azalea has “seriously trivialised aspects of black culture“.

And while the ‘Work’ femcee has generally dodged Bank’s banter, she lets rip in the latest issue of ‘Shut Your Pretty Mouth’ magazine.

Her words after the jump…

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Rihanna has expressed her desire to become a mother.

After celebrating the birth of Jay Z‘s first child with his wife Beyonce, the ‘No Love Allowed‘ singer has revealed that she hopes the next five years sees her have a child…and eventually stop touring.

She Is Diva explains more below…

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This week’s That Grape Juice Cover Star is delivered from Youtube sensation Damita. Watch as the soulful songbird soars with ‘Stay’ – the latest single from Rihanna‘s #1 album ‘Unapologetic’:

(Start at :19)

The beauty of the song is its vulnerability – the somberness in its lyric and sound.

And, to say Damita took that and ran with it is a clear understatement.  Maintaining the tone of the song, she lifted the lid on a cover that not only does the original justice, but also puts her signature stamp on it – providing a power that its original performer has yet to quite master.

Bravo!

For more on Damita, check out her Youtube page.

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Want to be featured on That Grape Juice’s ‘Cover Star’? Drop an email to sam@thatgrapejuice.net

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Your thoughts?

Mariah Carey put on her promo boots yesterday, when she hit a number of outlets to endorse her current position as an ‘American Idol’ judge, alongside Rap mogul Nicki Minaj.

One of these outlets…being ‘Late Night With Jimmy Fallon‘, where the star aligned to ensure she hit the spot alongside Vanity mastermind, Prince.

Watch the pair in promotional action below…

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They may share a common foe in ‘Fortune‘ Prince  Chris Brown, Drake & Frank Ocean are feeling nothing but the love on the US charts this week.

Drake, by way of his experimental cut ‘Started From The Bottom’ and Frank, with his Shea Taylor produced number ‘Thinking ‘Bout You‘.

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Nicki Minaj casts her net even further into branding seas last night, when she met with members of the press and her fan base to speak on her forthcoming clothing line, in association with K-Mart.

Taking her unique fashions to the world at affordable prices, the line marks the latest venture outside of music for the Rapper, who launched her first fragrance last year and latest MAC lipstick this year.

Watch her in action below…

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‘Love & War’ wailer Tamar Braxton is prepping her new album for battle of Billboard’s top spot this spring.  And, while the set’s lead single saw it comfortably perched atop Itunes tallies barely a day after its release, the youngest of the Braxton clan is looking to ensure the single’s successors see the same treatment.

Taking to Jacksonville’s V101.5 radio station this week to lend fans a first listen at some of the album’s other offerings, the songstress unveiled two new tunes – one of which is set to be ‘War’s’ follow-up.

Get your first taste of ‘Hot Sugar’, ‘The One’,  and see Miss Tamar take on another glowing live performance of her ‘Love & War’:

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Well, here’s an announcement sure to leave a trail of broken hearts.  British heartthrob Idris Elba has been wooing ladies left and right since his stint on HBO’s ‘The Wire’.  Since then, Elba has made quite the name for himself – earning mention amongst Hollywood’s most sought after leading men.

But, if his recent announcement is anything to go by, fans should wait awhile before they see him affront another movie poster.   For, despite recent headlines that he is set to make his directorial debut with new TV drama ‘Pavement Psychologist’, the actor tells a British newspaper that he’s taking a hiatus from the big screen.

Idris Elba Via MSN:

“This year I’m not going to work as an actor so I can concentrate on music,” he told Britain’s Daily Mirror newspaper. “I do it from the heart, not for the money.”

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The announcement comes shortly after news that Elba, who DJs under the name Driis, has a seven week residency at a London nightclub.

Your thoughts?

MTV caught up with ‘Moment For Life’ maestra Nicki Minaj this week to quiz the hip popstress on the latest developments of her new album due this year.

Indeed, the Grammy nominated femcee sent fans into a frenzy when she unveiled plans on dropping the follow-up to her sophomore set ‘Pink Friday:  Roman Reloaded’ this year, but now it appears the hitmaker is singing a slightly different tune.

Telling reporters that she still has singles to pull from ‘The ReUp’, find out what tune Miss Minaj will soon be pushing to radio ahead of work on her next official LP below…

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