Megan Thee Stallion‘s kissing the top of iTunes charts thanks to a viral challenge that’s exploded in honor of her ‘Suga’ song, ‘Savage.’
The J. White Did It-produced cut, a fan favorite from her latest top 10 EP, is the latest tune enjoying a sales surge thanks to TikTok. In Stallion’s case, users of the platform upload videos of themselves doing choreography to the bop – a phenomenon that even caught on with celebrities like Tinashe, KeKe Palmer, ‘Black-ish’ star Marsai Martin, and more.
The result of the hoopla sees Megan riding high on real-time digital sales tallies, outpacing some of the day’s biggest Hip Hop hits. See what we mean inside: