You’ve seen it, now watch how it was cooked up.

Beyonce provides a behind-the-scenes look at the making of her epic new Pepsi commercial, ‘Mirrors’.

A labour of love between the singer, director Jake Nava, and her creative team headed up by Frank Gatson, the footage proves why King B is one of hardest working and most successful figures in entertainment.

Watch Mrs Carter at work below…

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1) Ciara – Body Party

2) CeCe & BeBe Winans – Don’t Cry For Me

3) Girls Aloud – On The Metro

4) Beyonce – Back Up

5) Chris Brown – Fine China

What are Your Top 5 Songs of The Moment?

Peep these snaps of ‘What Money Can’t Buy’ singer Alexandra Burke, on her way out of London’s Charing Cross Theatre after watching the organisation’s version of Sidney J.Furie‘s ‘Lady Sings The Blues’.

Watching their showing three months before she starring in her very own version, the vocalist follows in the footsteps of ‘Chain Reaction’ singer Diana Ross who starred in the 1972 version of Holiday‘s bio-pic.

Alex’s sighting comes some time before the world will catch wind of news pertaining her third studio album and its RCA backed launch.

So, until then…peep more from last night below…

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The April 23rd release of will.i.am‘s new album ‘#willpower’ is drawing nearer, hence in a bid to whip up buzz the hitmaker has unwrapped the set’s official cover.

Lead by the Britney Spears assisted ‘Scream & Shout’ as well as the Justin Bieber featured ‘#thatPOWER’, the successor to 2007’s ‘Songs About Girls’ will also host guests Nicole Scherzinger, Hit-Boy, Waka Flocka Flame, Lil Wayne, Diddy, Chris Brown, Miley Cyrus, Skylar Grey, Juicy J, Eva Simons, apl.de.ap, Baby Kaely and 2NE1.

Excited? Let us know…

Your thoughts?

Before it kicks off this Sunday, fans can now catch an extended preview of ‘The Real Housewives Of Atlanta‘ Season 5 reunion, which will see the cast try to discuss what went during the season.

Now, watch as Kenya Moore and Phaedra Parks ‘discuss’ their rival fitness DVDs alongside their other cast members and the show’s producer/host Andy Cohen.

‘Mexican booty’ claims above…

Having wowed with his epic new video for ‘Fine China’, Urban-Pop star Chris Brown provides a behind-the-scenes look at the narrative driven clip — the first to be lifted from his new album ‘X’.

Say what you will about the controversial star, yet his talent is undeniable. See what we mean after the jump…

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Miguel, Bruno Mars, Justin Bieber and Taylor Swift  have been named as the first four acts scheduled to perform at this year’s ‘Billboard Music Awards’.

Set to air live on ABC from Las Vegas’ MGM Grand Garden Arena on May 19th, fans of the chart topping foursome can learn more about this year’s show below!

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Having blazed the scene with new Pepsi commerciall today, Beyonce soaked up the sun in Cuba this afternoon with Hip-Hop hubby Jay-Z.

Accompanied by bodyguards, Jigga’s mother Gloria and Bey’s mother Tina, the iconic couple – who celebrate their fifth wedding anniversary today – were snapped absorbing the scenes in Havana.

Naturally, mass fanfare ensued. However, the pair kept their cool, greeting well-wishers on their way.

The break will no doubt be a brief one though, as next week sees the start of King B’s hotly anticipated Mrs Carter Show World Tour in Serbia, while Jay continues work on his next studio album and gears up his stadium trek with Justin Timberlake.

Peep more pics below…

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While those unaware of her brand may not know it, Nicki Minaj is one of Pop’s most powerful trendsetters.

So, as to capitalize on a name that has sold 5 million albums worldwide in the space of three years, Beats By Dr.Dre have teamed up with the Rapper to launch her own line of headphones, named the ‘Pink Pill’.

Watch her shoot the first ad for the project below!

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 One day after struggling entertainer Lil Mo took an unprovoked jab at Keyshia Cole, the ‘I Choose You‘ singer has responded to her via the social media platform Twitter.

Her take on Mo’s remarks below….

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In an age where an artists’ personality comes hand in hand with the music, Jason Derulo has struggled to find his feet.

Sure, while the outstanding quality of his music stands as his saving grace, cringe worthy ‘Boyband 101’ choreography and seemignly bland personality has worked against him for far too long.

A shame, considering the quality of his voice and the Premium Pop nature of his discography. This year, that discography is set to grow with the release of his brand new single ‘The Other Side’.

Details below…

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