Katy Perry gave her latest single, ‘Never Worn White,’ the extra push by using its J.A.C.K.-directed music video as the vehicle to announce her pregnancy.
At first, it appeared the tactic worked as media hoopla around the revelation not only kept Katy atop headlines, but also helped hoist the song to #1 on several sales tallies around the globe (as we reported here).
Despite its trumpeted arrival, the refreshed Hot 100 suggests ‘White’ is poised to suffer the same fate as its post-‘Witness’ forerunners ‘Never Really Over,’ ‘Small Talk,’ and ‘Harleys in Hawaii.’
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