Katy Perry gave her latest single, ‘Never Worn White,’ the extra push by using its J.A.C.K.-directed music video as the vehicle to announce her pregnancy.

At first, it appeared the tactic worked as media hoopla around the revelation not only kept Katy atop headlines, but also helped hoist the song to #1 on several sales tallies around the globe (as we reported here).

Despite its trumpeted arrival, the refreshed Hot 100 suggests ‘White’ is poised to suffer the same fate as its post-‘Witness’ forerunners ‘Never Really Over,’ ‘Small Talk,’ and ‘Harleys in Hawaii.’

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‘No Guidance’ singer Chris Brown is looking to guide music lovers’ attention back to his ninth solo album, 2019’s chart-topping ‘INDIGO.’

The 32-song effort, which also features the hit, ‘Heat,’ has seen buyer interest cool – a feat marked by its drop out the Billboard 200’s top 40 last month.

In an bid to reignite it, the Grammy winner took to Instagram recently to announce he was hard at work on a short film to support the Platinum-certified LP.

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“This isn’t the kickoff single for my next record, but it’s a great way to share with the world this wonderful news of love.”

The quote above, lifted from Katy Perry‘s recent chat with Australia’s NOVA FM, references the singer’s latest single, ‘Never Worn White.’

Released March 5, ‘White’ instantly shot to the top of digital sales tallies around the world (as we reported here) – a response we’re sure was the impetus for the diva’s global push of the tune.  Pursuing promotional opportunities in the United Kingdom and Australia (where she also brought down the house at the Women’s World Cup on International Women’s Day), the diva’s day of radio, Web, and television interviews culminated when she took to ‘The Project’ (March 10).

While there, she not only rendered the first televised performance of ‘White’ but also dished on a number of hot topics ranging from her recently announced pregnancy, releasing new music over the summer, the loss of her grandmother, and more.

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Lady Gaga blasts off to ‘Chromatica’ next month with the release of her hotly anticipated sixth studio album.

Now, she’s unveiled plans for the live component of the project. For, she’s formally announced a tour – ‘The Chromatica Ball.’

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A digital feud between teen sensations Skai Jackson and Bhad Bhabie seems to be wreaking havoc on sales of the latter’s music in the United States.

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The Weeknd may have suffered the biggest fall from #1 in Hot 100 history when his hit single, ‘Heartless,’ dropped to #17 after reigning atop the tally for just one week, but its follow-up – ‘Blinding Lights’ – continues to shine on the chart.

Aided by exposure afforded from a global Mercedes Benz campaign for which the singer – born Abel Tesfaye – serves as creative director (click here to read more), the Max Martin-produced jam was formerly lifted a #11 peak on the singles chart once its cinematic video made its premiere.

Now, with excitement building for its recently announced parent album, ‘After Hours’ (click here to read more), sales and streaming tallies have seen reawakened interest in the cut.  So much so, it’s been lifted to a new Hot 100 summit.

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In lieu of new music, Rihanna fans (affectionately called #TheNavy) are holding tight to her mountain of former hits as evidenced by the tunes’ ongoing buoyancy on real-time digital platform charts.

Already christened the “Queen of Digital Downloads” for over a decade-long domination of iTunes, Amazon, and other digital music retailers, the weekend served reminder the Grammy winner’s digital reign also extends to streaming when she laid claim to yet another title thanks to her 2016 hit, ‘This Is What You Came For’ (led by Calvin Harris).

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After a nearly five-year wait, devoted fans of Justin Bieber – affectionately called ‘Beliebers’ – finally got their hands on a new body of work from the former teen heartthrob.

Christened ‘Changes,’ the effort – which follows 2015’s chart-topping ‘Purpose’ – comes as his fifth studio album and has been promoted by the release of two singles (‘Yummy’ and the Quavo-assisted ‘Intentions’), a Youtube documentary, and a number of live performances on late night TV.

Released Valentine’s Day 2020, the project hopped to the top of the iTunes sales tally just hours after its debut – a feat mirrored on real-time Spotify and Amazon charts.  With two days of commercial performance tracking in its rear view, industry analysts have unveiled their first week sales prediction for the February 14th-released set.

Find out what it is below:

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Although officially released January 27, ‘The Man’ – the newest single from Taylor Swift‘s latest Platinum-selling LP ‘Lover’ – has been dwarfed by promotion of her critically acclaimed Netflix documentary, ‘Miss Americana’ (click here to watch its trailer), and the single lifted from the special, ‘Only the Young’ (click here to listen).

And, while the tell-all look at the diva’s life and political views has proven itself lucrative for her overall discography (click here to read more on that), Swift’s team is looking to return the focus to fruit from her current era by unveiling the lyric video for the anthemic ‘Man.’

As of time reported, the song’s managed to climb to the #23 position on the Hot 100.  Could its lyric video help hoist it to the top 10 glory its predecessors ‘Me!,’ ‘You Need to Calm Down,’ and ‘Lover’ (the song) enjoyed last year?

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John Legend is heading out on the road!

The soulful crooner, who has recently embraced the title of ‘The King Of Valentine’s Day,’ is celebrating the season by announcing the ‘Bigger Love 2020 Tour.’

Hot on the heels of the EGOT winner’s recent triumph at the GRAMMYs (where he took home an award for DJ Khaled/Nipsey Hussle collab ‘Higher’), the unveiling of the dates comes after the release of ‘Conversations In The Dark.’ A song which, after receiving a prominent place in NBC’s ‘This Is Us,’ topped iTunes at the start of this year.

Armed with all this momentum and a whole lot of love to give (on stage), it looks like Legend will be super busy when the trek kicks off in the summer.

Peep dates for the 25-city US jaunt below…

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Super Bowl LIV is proving itself to be the gift that keeps on giving; just ask its halftime show performers – Jennifer Lopez and Shakira.

As we previously reported, the latter – just a day after the event – saw her name atop iTunes real time sales charts with hits ‘Whenever, Wherever,’ ‘Hips Don’t Lie,’ and more.  Unseating some of today’s top hits (including numbers from Taylor Swift, Roddy Ricch, and more), the commercial response to her hip-winding performance Sunday night (February 2) even left Lopez’s hits in the dust as those tunes (i.e. ‘Waiting for Tonight,’ ‘On the Floor’) were found on the sales tally’s lower end.

Conversely, reports now reveal fans of the ‘I’m Real’ star – affectionately called #JLovers – are really showing their love via streaming services.  There, she’s outpacing her Colombian co-star by a considerable margin.

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Taylor Swift accompanied the premiere of her highly anticipated documentary – ‘Miss Americana’ – with the release of new song, ‘Only the Young.’

Tied exclusively to the film, the tune echoes the “political awakening” the diva documented in the Netflix original special and references everything from Election night 2016, fights for equality, and a number of other events that have rocked the U.S. political climate over the past few years.

“They’re not gonna help us/Too busy helping themselves/They aren’t gonna change this/We’re going to do it ourselves,” she sings, backed by a children’s choir.

Quickly jetting to #1 on iTunes after its debut (where it remained for the weekend until unseated by Shakira‘s 2001 hit ‘Whenever, Wherever’ as we reported here), look inside to listen:

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