It looks like Kelly Rowland is going to give Diddy-Dirty Money and Ciara a run for their money when it comes to having the record for the most album push backs of all time. The ‘Commander’ singer’s new album has been delayed again, this time until November 2nd. Rowland had only recently announced that the LP would hit stores on October 26th but has now changed the date (probably because Taylor Swift had chosen that day for her new album’s release as well). {Source}
At this rate Rowland might as well reschedule the album to March 2011, that way she won’t have to worry about pushing it back any further. With all of the material released in the US already circling the drain and the buzz for the project quickly fading, it seems highly unlikely that this LP will have the major impact that she needs to establish herself as a formidable act stateside. Hey, at least she’s still getting royalty cheques from her work with Destiny’s Child. Merry Christmas.
Sam’s 2 Pence:
While news of yet another pushback may come as a disappoint to some, from a strategic standpoint I’m all for it. With some of Rowland’s material resonating with audiences and some not, it makes sense for her team to see what’s catching on and revise their plans accordingly. It’s important to get things right – even if it takes a few times to do so LOL!
Above all, some are finding it oh-so-easy to forget that Kelly has yet to properly drop the project’s first US single. Yes, there has been talk of videos for ‘Grown Woman’ and ‘Rose Coloured Glasses’, however they’ve yet to be shot. So, in a nutshell it’s all still to play for.
Concluding, what I’m sure many will deem a ‘Stan Rant’, the Holiday season also provides much in the way of promotional opportunities and potentially bigger sales. My only gripe is that, if Kelly’s label-mate Nicki Minaj and team could have foreseen this already (Minaj’s album hits stores November 23rd, despite dropping two videos already), I’m not quite sure why Kelly’s didn’t.
In any case, Ms. Kelly is coming…in time.
