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Music

New Video: Rita Ora – ‘Radioactive’

rita ora vogue New Video: Rita Ora   Radioactive

One can’t deny Rita Ora‘s hustle.

Despite having notched up three consecutive UK #1’s, the Roc Nation star shows no signs of slowing with the push for her debut LP ‘ORA’; today unwrapping the video for project’s fifth single and fan favourite ‘Radioactive’.

Peep the Syndrome directed clip after the jump.


Hmm…

For such an amazing song, it’s a shame the video looks like it was funded with whatever budget was left. Likely the last single from the campaign (which has thus far churned out four releases), it’s unfortunate that the quality of the clip reflects that.

Still, here’s hoping Rita’s inevitable promo push for the track compensates. Her strongest asset is her voice and her ability to deliver live; fingers crossed it’ll be enough to garner ‘Active’ the attention it deserves.

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76 Comments

  1. |
    December 10, 2012 at 5:58 am
    Sleazy says:
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    She is dope!!! And when she performs she really slays! She is soo pretty and Great personality what is lacking is her MUSIC (its not bad but it does not screem hit) Radioactive can be huge!!! I love her for her Voice and her music but 2nd album she gotta turn it up a notch

    • |
      December 10, 2012 at 7:11 am
      Monstarebel (Tamartian) says:
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      THIS VIDEO IS A HOT GREEN SCREEN MESS!!!!!!!!!!

      • |
        December 10, 2012 at 8:57 am
        HALF AMAZIN says:
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        The video lacks the same energy of the song. She looks sleepy as hell too. Girl, stop at this point. Her swag is on zero. Her vocals aren’t bad but her voice doesn’t stand out. She needs an image overhaul or she can forget about ever charting anywhere outside of the UK and that’s realness!

  2. |
    December 10, 2012 at 6:15 am
    Godra says:
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    Awesome video. I expect nothing less from a true QUEEN. As a s/n I’m quite happy that Bey has her pepsi deal – she can spend more on my queen. Hahahahaha

  3. |
    December 10, 2012 at 6:27 am
    Hilly says:
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    I really liked the song before I saw the video, but I’m really desapointed. For such a dynamic song the video doesn’t follow, it’s like a cheap version of E.T./ Toxic/ Independant Woman, like a video from a one hit wonder East European singer!
    What the hell?
    I can’t…

  4. |
    December 10, 2012 at 6:42 am
    Weekenders says:
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    Overrated garbage! She’s ‘big’ in the uk but that doesnt take much, i think the U.S see through the BS and the fakery. What a load of trash! And where the heck is her ass?!

  5. |
    December 10, 2012 at 6:56 am
    COCKINESS says:
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    Yes exactly WHAT EVER WAS LEFT….after Roc nation pays for Rihanna’s Private jets, shopping spree, toilet paper and soap. Thats the pecking order at Roc Nation. Rita is only allowed the remaining funds after Rihanna wipes her ass.

    • |
      December 10, 2012 at 7:22 am
      MEL says:
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      why do you rihtards have to bring riana in a Rita post? can’t stand the temptation can you?

      • |
        December 10, 2012 at 10:28 am
        PSA (FAF) says:
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        Rishitta has a 360 her deal has NOTHING to do w/ Ritas!

      • |
        December 10, 2012 at 12:19 pm
        QUEEN RIH AND QUEEN BEY CLAPS FOR BASIC BITCHEZ!!!!! says:
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        b**** STFU!! RIHAN A IS WORTH 82 MILLION AND HER NETWORTH IS STILL GROWING RIHANNA MADE 53 MILLION RITA WILL NEVER SEE THAT AMOU T AND NEITHER WILL YOUR FLOP FAVE!! FAF=WACK ASS NIKKI STAN

      • |
        December 10, 2012 at 1:16 pm
        PSA (FAF) says:
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        * Nicki d*** ! Who the f*** is Nikki? u better spell it right

        & stan foR THE QUEEN!

        parker ighile, Nicki’s artist wrote for th your fave FLOP b**** ! KI! She paying her ! U mad, ugly?

        While that h** sucking CB d*** tailing through europe with a under 300k US selling album with 10x the promo Nicki had in APRIL when her s*** dropped and outsold Rihoe,

        Nicki making bank having her record label sign artists to write for such untalented b****** as your fave..

        #kick rocks h** !

      • |
        December 10, 2012 at 1:18 pm
        PSA (FAF) says:
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        ONLY FEMALE on FORBES cash kings 2012!
        #FACTS !
        Forbes top earners, learn it, UGLY!

        3yrs after Rihoe dropped, she still wasnt nobody!

        U mad the queen get 12m to sit on idol & even Beyonce getting bank for a superbowl and new yrs eve performance & rihoe has to pay 1/3 of her earnings to baby blue ivy ?

        DEATHx0324 !!

      • |
        December 10, 2012 at 2:52 pm
        QUEEN RIH AND QUEEN BEY CLAPS FOR BASIC BITCHEZ!!!!! says:
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        b**** THAT WHOLE ESSAY WROTE IS ABOUT AS RELEVANT AS YOUR FAVE AT THE GRAMMYS NEXT YEAR IN FEB!! RIHANNA JS SELLING OUT STADIUMS WHILE YOUR FAVE IS FLOPPING!! RIHANNA WAS TOP 5 ON FORBES LIST!!! WHEN WILL NIKKI b****!! RIHANNA HAS 12 NUMBER 1 SINGLES WHEN WILL NIKKI!! RIHANNA HAS 3 GRAMMY NOMS b**** WHEN WILL NIKKI? RIHANNA PERFUMES ARE SUCCESSFUL WHEN WILL NIKKI? RIHANNA CLOTHING LINE FOR ARMANI SOLDOUT WHEN WILL NIKKI? RIHANNA IS SITTING WITH LEGENDS WHOM SHE DOESNT BEEF WITH WHEN WILL NIKKI?

      • |
        December 11, 2012 at 8:02 am
        Lax says:
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        RIH isn’t the only one with a 360 deal jay got one and now B have got one so what?

      • |
        December 11, 2012 at 8:04 am
        Lax says:
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        MEL Go and pose that question on the Beyonce post
        ask them why do they bash R so on a B post and B is SUPPOED TO BE THE NEXT THING TO JESUS HIMSELF IF YOU LET THE HIVE AND RIH’S HATERS TELL IT,,,TELL IT.

    • |
      December 10, 2012 at 2:57 pm
      QUEEN RIH AND QUEEN BEY CLAPS FOR BASIC BITCHEZ!!!!! says:
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      OAN JAY ONLY TAKES 1% OF RIHANNAS EARNING BOTH BEY AND JAY HAVE CONFIRMED THIS b****!!!! BUT YOUR DUMB ASS TRIED IT h**!! OAN ONE MORE THING….GO CHOKE ON c** AND DIE b****!!!

  6. |
    December 10, 2012 at 7:06 am
    Tasteycakes47 says:
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    Beautiful and such creative music but I can’t help but to fill in fulfilled. This song will get much radio play but for this to be a debut album she could’ve turned it up. Maybe some longer verses. Maybe a falsetto in there. Speaking from a musically incline aspect but overall keep up the good work and much luck with the Grammy nomination

  7. |
    December 10, 2012 at 7:07 am
    WJ says:
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    WTF? That’s not even close what I expected! If you have no budget for a sci-fi video, don’t do a sci-fi video. And learn one word, Rita: COREOGRAPHY.

    Please, girl, write your own songs for the second album or Roc Nation will keep giving those Rihanna’s B-sides.

    • |
      December 10, 2012 at 7:52 pm
      Yo Mammy says:
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      choreography*

  8. |
    December 10, 2012 at 7:09 am
    Monstarebel (Tamartian) says:
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    THIS CHEAP ASS GREEN SCREEN VIDEO…LOL NO THANKS

    THIS SONG SHOULDA BEEN THE FIRST SINGLE ITS THE BEST SONG ON HER DRY ASS ALBUM…BUT THE WORST VIDEO SHES MADE SO FAR..NEXT!!!

    • |
      December 10, 2012 at 7:21 am
      MEL says:
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      Rita’s album has better songs such as hello hi goodbye, young single and s***, been lying, meet ya, love and not war

      • |
        December 10, 2012 at 7:28 am
        Monstarebel (Tamartian) says:
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        i love hello hi goodbye!!! that should have been released as a single!

    • |
      December 10, 2012 at 7:26 am
      StarOra says:
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      I agree it should have been like this Radioactive, Young , Single and s***, RIP and How we do…. But so far she has only released How we do and RIP in the US.. Radioactive should be the next Us single followed by Young, single and s*** that will do good on R&b charts

      • |
        December 10, 2012 at 7:39 am
        Monstarebel (Tamartian) says:
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        I think how we do shoulda never been released that song is HORRIBLE

        THE SINGLES SHOULD HAVE BEEN LIKE THIS

        RADIOACTIVE
        R.I.P.
        SHINE YA LIGHT
        HELLO HI GOODBYE
        CRAZY GIRL
        Then the next album which is hopefully 10times better

  9. |
    December 10, 2012 at 7:25 am
    MEL says:
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    it’s an ok video considering it is her 5th so far – from a debut album, good luck to Rita

  10. |
    December 10, 2012 at 7:27 am
    maka says:
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    the queen of STDs is baaaaack….. h** is gross, I can smell her diseased p**** from here yuuuck

  11. |
    December 10, 2012 at 7:27 am
    ƸӜƷ MC ƸӜƷ says:
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    Not a good video at all and the song sucks as well. Good luck to Rita anyways.

  12. |
    December 10, 2012 at 7:30 am
    WJ says:
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    The last single should have been Roc the Life or Young SIngle & s***, she could do much better with a simple video!

    • |
      December 10, 2012 at 8:28 am
      ENOUGH ONIKA says:
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      It would’ve still failed so what’s the point?

      • |
        December 10, 2012 at 8:47 am
        WJ says:
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        I don’t care about charts, I care about good music.

      • |
        December 10, 2012 at 11:46 am
        MEL says:
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        keep looking at those charts seems you replaced your ears and taste in music with the charts, good luck with that

  13. |
    December 10, 2012 at 7:33 am
    StarOra says:
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    This song and Young, Single and s*** have potential to do good in the Us tbh I had no idea why she even released that song Shine Ya Light

    • |
      December 10, 2012 at 7:36 am
      Monstarebel (Tamartian) says:
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      shine ya light is a cute song for her

  14. |
    December 10, 2012 at 8:04 am
    Nazeem says:
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    A very very HOT MESSSSSSS!!! What the hell was that? Rita, you better learn something from others such as Britney or maybe Katy to make such a sci-fi video.Very dissapointed

  15. |
    December 10, 2012 at 8:24 am
    LuLu says:
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    Those green screen affects look like it was made in the 80s. And NOT in a good way.

  16. |
    December 10, 2012 at 8:26 am
    LEXIS says:
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    Damn I guess all that f*****’ the industry didn’t pay off, now did it boo??

  17. |
    December 10, 2012 at 8:27 am
    ENOUGH ONIKA says:
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    DEAD at that mess. Anyway, she had the whole year to try and make it and it failed every time. Jay-Z will now be focusing on Bey, Rita’s none recoupable and a waste of time and money.

  18. |
    December 10, 2012 at 8:46 am
    dstrock says:
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    Considering this one of the strongest tracks on her album, I’m surprised the video sucks as much as it does. I’m not even trying to throw shade but that was one of the worst videos I’ve ever seen. It’s like it’s supposed to be a joke or something…the thing is it didn’t even have to be high budget to be a good video. Something simple and cute would’ve been fine.

    I think they took the whole “Radioactive” theme way too literally, and the outfits she was wearing were awful. The song almost required some kind of choreography or dance break and all she gave us was some singing into the camera while swiveling around in a chair from Office Depot. No thanks. R.I.P. to that single as far as I’m concerned.

  19. |
    December 10, 2012 at 8:49 am
    RICHANDBLACK11(JUST LIKE OBAMA AND BEY) says:
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    RITA gurl what the hell was that.. SHE NEEDS NEW A&R and the right song and she’s in there. I feel she has the star power. Maybe she might be like another rihanna first 2 album flops umm guess we will find out.

    • |
      December 10, 2012 at 9:35 am
      mobwife: Easy, Breezy & Beautiful just like him says:
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      Yeah, I don’t dislike Rita. I think she has a nice voice. Unfortunately, Joe Camel allowed her to be pegged as Rihanna’s replacement and the next Baby Beyonce which angered quite a few folks! If she could get a really good single…you know somehting that is not forced down the public’s throat through marketing schemes and media tricks, then she might be on her way!

      • |
        December 10, 2012 at 4:33 pm
        ENOUGH ONIKA says:
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        Jay-Z did that?? I think Rita has a mouth (that she apparently uses quite often apparently) and could have easily shut that comparison sh*t down in the beginning. But Rita kept name dropping every time she had a d*mn mic in her mouth you’d think she was just a publicist at the label!

    • |
      December 10, 2012 at 10:06 am
      QUEEN RIH AND QUEEN BEY CLAPS FOR BASIC BITCHEZ!!!!! says:
      Vote

      RIHANNAS SECOND ALBUM GROSSED 2 WORLDWIDE SINGLES THO AND SOLD 4 MILLION WORLDWIDE!! HER FIRST ALBUM WAS A DEMO AND SHE DIDNT HAVE BIG WRITERS AND PRODUCERS LIKE RITA HAS AND RIHANNA MOTS IS STILL SLAYING ANYTHING THIS FLOP IS DOING!!!

  20. |
    December 10, 2012 at 8:52 am
    Mrs Robyn Brown (Beyonce's Weave) says:
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    What a f****** mess, this is total s***. Who did this w**** open her legs for this time to score this mess? After her theatre, or is it club tour flops, Columbia will drop this b****. All this promo and nothing to show for it besides a w**** who opens her legs for every guy who so much as gives her a handshake.

    I can’t wait for Columbia to drop this w****.

  21. |
    December 10, 2012 at 9:15 am
    Mrs Robyn Brown (BEYONCE'S WEAVE) says:
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    Oh and there will be no album #2. Millions in promo and you only sell 100K records? Jay Z may play around with his money but Columbia sure doesn’t.

  22. |
    December 10, 2012 at 9:26 am
    HOTSTUFF says:
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  23. |
    December 10, 2012 at 9:26 am
    mobwife: Easy, Breezy & Beautiful just like him says:
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    Okay wait! Is prancing around in panties on stage and in videos a requirement for every woman affiliated with Joe Camel? 0_o

    Anywho, the song it cute but the video is quite low budget. Are they growing tired of spending so much money on this one already? LOL :-)

    Now what was the real tea on Rita and Rob Kardashian’s b*tch made behind?

  24. |
    December 10, 2012 at 9:30 am
    HOTSTUFF says:
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    Rita Whora is the perfect example to prove Rihanna’s implication in her craft as an artist. Rihanna is often imitated but never duplicated.

  25. |
    December 10, 2012 at 9:35 am
    Pop Royalty says:
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    I hope she release another vid for this song cuz this ain’t “IT” for anybody , even her bots won’t approve it i believe.

    it is started all nicely , but then you have to deal with her being on a chair 2/3 of this Mv, girl you aren’t ADELE.

    Reminds me of Rihanna’s ‘Disturbia’ Tho.

    beyonce need to school this girl again ……

    • |
      December 10, 2012 at 9:44 am
      dstrock says:
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      Okay YES! I didn’t want to say anything but that whole scene with her in the chair and the dudes in gas masks was giving me all sorts of ‘Disturbia’ vibes. Glad I’m not the only one

      • |
        December 10, 2012 at 9:50 am
        Pop Royalty says:
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        it was so obvious to me , but it didn’t fit with the whole thing she was going for in the first scene of this music video , like you are in the f*****’ space and you are flaunting your fur and basic sunglasses on a wack chair teaching us how to cross our legs ?!

        i was like : Girl NO.

    • |
      December 10, 2012 at 9:48 am
      Mrs Robyn Brown (BEYONCE'S WEAVE) says:
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      And where is she going to get the money for another video because judging from this one, Columbia has tightened their line of credit.

      • |
        December 10, 2012 at 9:56 am
        Pop Royalty says:
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        following your Logic , Rihanna’s carrer would have been O V E R the second “If it’s Lovin that you want ” FLOPPED, i don’t know if you were here for Rih at that time , but EVERYONE , and i mean it gave rihanna the ” gurl bye” treatment as they did to Rita Above, it wasn’t untill “Unfaithful” and S.O.S that the normal People started liking Rihanna, and that was in her 2nd album , so …………

        Rita still can get her s*** together.

      • |
        December 10, 2012 at 10:05 am
        Mrs Robyn Brown (BEYONCE'S WEAVE) says:
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        Rita Ora has not and probably won’t sell over 1 million copies of her album WW like Music of the sun. Rita Ora does not have a worldwide smash like Pon De Replay. Rita Ora worked with the best songwriters, producers and had millions in Promo, something Rihanna didn’t have. Pon de replay was a demo and Rihanna made it a smash.

        You cannot compare the two because Rita had comparative advantage with nothing to show for it. Columbia will drop her especially seeing that they’re not funding her as extravagant as they did judging from this video.

      • |
        December 10, 2012 at 10:37 am
        PSA (FAF) says:
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        ^ Rihanna just sold 1M copies WW recently since she became famous.. so when Rita becomes a star, she too will sell 1M

      • |
        December 10, 2012 at 10:52 am
        Pop Royalty says:
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        @Beyonce’s Weave :

        and how long did it take “Music of the sun” to sell 1 million WW ?

        oh well ………..

        they won’t drop RITA now , like they did with Rihanna, the only thing Rita should go for now is endorsements , just like what rih did with nike back in the day.

      • |
        December 10, 2012 at 11:59 am
        Flop Cheeta Whora gave Rob an STD from her 20 guys says:
        Vote

        MOTS was gold in the usa in 3 months. Rita ora has yet to get certified and when is her album coming in the usa?

  26. |
    December 10, 2012 at 9:46 am
    Pop Royalty says:
    Vote

    when it started i was like : yes , yes , she can finally get it , yes and yes ,
    and then it was over for me by 1:18 ….. :roll:

    this girl has “IT” , but she need to find the right material and to have that someone who tell her : ” Hell to the no , that’s basic” everytime she serves something like this mess above , that’s all.

    2/5 and i’m being generous.

  27. |
    December 10, 2012 at 10:30 am
    PSA (FAF) says:
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    I don’t think they should’ve put this out

    she has a lot more material on that album & isn’t she adding more before her US debut?

    I dont like the vid

    still unsure of how Rishitta fans can shade her when her first and second album had a $2 video budget & she was dancing in sand dunes.. CH!

    • |
      December 10, 2012 at 10:42 am
      PEACE OF WEAVE says:
      Vote

      BORING

      ARE YALL STILL POSTING ON THIS IRRELEVANT CHICK??

      CALL ME WHEN SHES NOT TRYING TO BE A Z GRADE RIHANNA

    • |
      December 10, 2012 at 11:29 am
      QUEEN RIH AND QUEEN BEY CLAPS FOR BASIC BITCHEZ!!!!! says:
      Vote

      AND RIHANNAS SECOND ALBUM SOLD 4 MILLION WORLDWIDE!!! BUT YOU TRIED THO f**!!

    • |
      December 10, 2012 at 11:58 am
      Flop Cheeta Whora gave Rob an STD from her 20 guys says:
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      I am gald LA Reid did not waste money on expensive videos. This trained Rih up.

    • |
      December 10, 2012 at 11:12 pm
      Hayley says:
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      @ (Pressed Simple Ass) Flaming f***** FAF, All f****** your comments on anything are invalid since you stan for that basic ass burnt barbie wannabe.

  28. |
    December 10, 2012 at 10:50 am
    PEACE OF WEAVE says:
    Vote

    BORING

    ARE YALL STILL POSTING ON THIS IRRELEVANT CHICK??

    CALL ME WHEN SHES NOT TRYING TO BE A Z GRADE RIHANNA

  29. |
    December 10, 2012 at 10:55 am
    Cindi Crawford Ate Alexa Chung Then Came Back For Kate Moss Second says:
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    Man, if i hear the words “peep” or “slayage” one more time

  30. |
    December 10, 2012 at 11:57 am
    Flop Cheeta Whora gave Rob an STD from her 20 guys says:
    Vote

    HA HA Cheap video from cheap singer. What happened to the budget? Wasted flying Rita, her sister, her management, and THREE stylist from all over the world in Kosovo. The tickets alone burned the budget. No money from the Flop album and singles. This song is cheesy euro dance song that is dated, and three years to late. This is no ‘Please dont stop the music , WFL, Only Girl on WHYB. Pure chucky cheese euro crap. This song is, and has always been wack. Since Rih came back hard, w****’s Singing, Dressing. performance, video’s, and music have declined. She crushed! You can see it, she knows she has no place in the game.

    LOL LOL LOL copying disturbia.

  31. |
    December 10, 2012 at 1:36 pm
    Anon says:
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    5th single? What was the 2nd, 3rd and 4th?

  32. |
    December 10, 2012 at 1:49 pm
    bibi93 says:
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    Hit 4’sure!!

  33. |
    December 10, 2012 at 4:30 pm
    SdotB says:
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    After reading ALL the comments from this blog and others, I will have to say that I honestly thought this video was gonna suck HARD…my expectations were extremely low until I clicked the play button…I can’t believe how many people hated on this video, I actually think it’s her best video, BY FAR!! If this were a Rihanna or Bey or Gaga video, u all would be worshipping and praising it like it was a gift from God.

    So this video looks cheap but what about Video Phone? or Bad Romance? or You Da One? or Beautiful Nightmare? or most of the videos that ur faves come out with?? Just the fact that it’s Rita Ora, this video has to be funded by the “leftover change” RocNation had in the budget?!?! Makes absolutely no sense to me…anyway, great video and song imo…

  34. |
    December 10, 2012 at 4:33 pm
    Rita Slays says:
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    Im not feelin

  35. |
    December 10, 2012 at 5:29 pm
    Stans Make Me LOL says:
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    I don’t like the video, however I saw NO riri influences so this is a good move

  36. |
    December 10, 2012 at 5:31 pm
    Biting Truth says:
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    This is soooooooooooooooooooooooooooo much better than Rihanna!

  37. |
    December 10, 2012 at 6:20 pm
    OK says:
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    Eh. I don’t think it was *bad*, it’s just…a whole lotta NOTHING going on. If she was dancing instead of just standing or sitting and looking into the camera, then it might’ve been more interesting to watch.

    Several years ago, MTV, I think, had a show about music videos from well-known artists that were never aired–mainly because they were so unbelievably godawful. This video looks like the ones that were shown on that program.

  38. |
    December 10, 2012 at 7:54 pm
    Yo Mammy says:
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    I just can’t get over her and 20 dudes though…smh lol

  39. |
    December 17, 2012 at 11:26 pm
    thebizbiz says:
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    This girl rita is done. Put a fork in her. You know everyone who looks at her is thinking how nasty that vag is with having 20 men up in her and what kind of std she be rocking. Also the fact that she hit raw and was preggers means she had an abortion if what robb is saying is true. It just adds up to nasty dirty skank trying to pretend to be all nice and innocent but the truth is she had the best people behind her and more help and support then most artists get and she FLOPPED big time. Just like her big nasty ass floppy vag……

    THIS CHICK IS DONE. PUT A FORK IN HER. ITS OVER. NO ONE IS TRYING TO CHECK FOR HER OR WANTS TO FEEL THIS CHICK AND SHE AND HER STD RIDDEN VAG NEED A FRIGGIN REST.

  40. Vote

    [...] one time Calvin Klein model hit the stage less than a week after the release of her new video ‘Radioactive‘, and less than a year after her ‘Hot Right Now’ driven [...]

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