R&B, say hello to your revival.
Yes, if the last year has taught to us anything, is that the aforementioned genre’s well publicized downturn can be attributed to the lack of ‘push’ behind it. Push, only a select few of its staples can say they are afforded.
Now, by way of his undying popularity, Justin Timberlake kicks starts what is shaping up to be its chart revival with his new single ‘Suit & Tie‘, featuring Jay Z.
Released to iTunes on the night of its arrival, ‘Tie‘ now sits pretty at #9 on iTunes USA, reaching the spot before it hits radio and the benefit of a single live performance, giving some indication as to how high it might chart once its promo train leaves the RCA station.
However, in what marks its biggest success thus far, the cut now sits at #3 on iTunes UK, posing a serious threat to Taylor Swift‘s ‘I Knew You Were Trouble‘ and Will.i.am and Britney Spears’ ‘Scream & Shout’, likely to secure it a Top Ten position when the nation’s overall charts come in this Sunday.
A testament to the public’s ‘need’ for his material- and his consistent hustle outside of music- his chart ascent is all the more impressive when you consider his last album arrived seven years ago, and that ‘Tie’ is undeniably R&B, which as we all know hasn’t been in the best of places in some time.
As it stands, it only has to rise by two more spots to snatch UK #1 spot from Britney and lead the way for what is shaping up to be the fastest comeback the world has seen in years, giving a whole new meaning to the phrase ‘all in a night’s work’.